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[ PROFILE ]

Over 10 years experience in graphic design with a passion for creative collaboration. Possess strong
follow through with core competencies ranging from art direction, fashion styling, graphic design, photo
editing, retouching, visual communication and copy writing.

[ EXPERIENCE ]

ST. JOHN KNITS
Graphic Designer / 2009 - Present
• Design exclusive mailers for Nordstrom, Neiman Marcus, Saks 5th Avenue and Bloomingdale’s.
• Produce print directive options for 6 labels: Collection, Yellow Label, Jeans, Caviar and Couture.
• Create product knowledge books, mailers, eblasts and packaging for boutiques and outlets.
• Responsible for retouching notes and cropping of ad campaign and look book image selects.
• Research other print collateral with team and produce new design directives for consideration.
• Reproduce layout of ad campaign image selects for Vogue, Vanity Fair and Harper’s Bazaar.

BILLIONAIRE MAFIA
Art Director / 2007 - 2009
• Create brand identity, logo, packaging, label and advertising concept for brand launch in 2007.
• Conceive and produce brand image in print, video and web media for 6 seasons.
• Select models, talent and produce photo-shoots for advertising, marketing, website and look books.
• Lead art dept. in design and development of merchandise from concept to production.
• Design Las Vegas showroom space and product display schematic for retailers.
• Identify appropriate celebrity partnerships to enhance brand image in the music and dance scene.
• Produce image and oversee launch of advertising campaign with Nylon Magazine for 4 issues.

LANA FUCHS COUTURE
Art Director / 2006 - 2009
• Redesign brand identity, logo, packaging, label and advertising concept for relaunch in 2006.
• Produce the brand image that resulted in approval to debut at Mercedes-Benz Fashion Week in LA.
• Conceive and produce brand image in print, video and web media for 8 seasons.
• Direct publicists in appropriate celebrity placement and produce press books with chosen styles.

DIRECTIVES WEST
Assitant Market Analyst - Dresses / 2005
• Obtain weekly selling reports, booking information and reorder updates from key vendors.
• Compiled fashion must-have trends to include in monthly forecast books for retailer clients.

CALIFORNIA APPAREL NEWS
Sylist, Contributing Writer ! 2001 - 2004
• Plan, direct and execute art direction in styling fashion editorials and trend reports.
• Work with top agencies in selecting models, photographers, hair & makeup artists.
• Attend Mercedes-Benz Fashion Week at Smashbox and write post-coverage runway reviews.
• Produce fashion feature cover and spread for L.A. Market Week issue in June 2003.
• Produce editorial content for JR. Magazine in 2004 for trade show distribution.

[ EDUCATION ]

AIU LOS ANGELES
Courses: Fashion Design & Marketing / 2002

BROOKS COLLEGE
Major: Fashion Design / 2000 - 2002
• Awarded “Best of Show” Graduating Fashion Designer Winner / 2002
• Received Textile Association of Los Angeles Scholarship Award / 2001

[ SKILLS ]

Mac Proficient. llustrator, Photoshop, InDesign. Styling, casting, photo editing and retouching.