More Information

Education:
Brooks College, Long Beach, CA
Associates - Fashion Merchandising, December 2005

Experience:

Forever21, Cerritos/Moreno Valley, CA March 2006 - Present

Visual Merchandising Manager

· Responsible for overseeing entire visual merchandising team in store, constantly working to build an efficient team and excellent sales staff

· Responsible for interviewing, hiring, and training new visual merchandising candidates

· Create window and merchandise displays within Forever21 visual guidelines while adding my own artistic flair

· Generate sales through visually appealing displays, inviting organized atmosphere, and overall outstanding customer service

· Email weekly digital images of visual displays to corporate headquarters to ensure Forever21 standards are met and exceeded

· Ensure that all merchandise is accurately received and placed out on the floor in a timely manner

· Arrange and coordinate together with general management all activities concerning marketing, campaigns, promotions and sales events

· Obtain weekly window-display guidelines by email

· Ensure props and accessories for constructing displays are received

· Dress mannequins and use appropriate lighting to display merchandise for the best presentation possible

· Collaborate with merchandising team to oversee and assist with

floor moves

· Implement Forever21 visual merchandising standards, creating a consistent, creative, eye-grabbing, and accurate representation of the Forever21 image

· Arrange ticketing and signage

Robinson's May, Lakewood, CA February 2003 - March 2006

Sales Specialist - Junior's Department

· Merchandising; folding, set-up, display, and inventory.

· Working in a constantly high-paced, high-pressure environment

· Occasionally in charge of staff and my department

· Operate cash register

· Perform superior customer service with a 'sales-first' focus

Tommy Hilfiger USA Inc., Los Angeles, CA September 2005 - December 2005

Intern Field Visual Merchandiser/Coordinator

· Became acquainted with the history and marketing strategies of Tommy Hilfiger Inc.

· Merchandised departments of various Tommy accounts in malls throughout the Los Angeles area

· Responsible for up-to-standard installation of trim, visual elements, forms, and mannequins

· Exposed to visual merchandising and visual presentation techniques in specified product categories (Men's sports wear, Men's underwear, Missy, Juniors and Kids.)

· Implemented Tommy Hilfiger visual merchandising standards at the retail

level, creating a consistent and positive representation of the Tommy brand

· Assisted Visual Merchandising manager with creative input

· Provided feedback to Corporate

Material World - Boutique, Indio, CA January 2001 - July 2002

Owner/Manager

· Responsible for managing and maintaining entire boutique

· As the buyer, I dealt with vendors on a bi-weekly basis

· Developed strong and professional relationships with vendors

· Conceptualized store design/look.

· Carried out market analysis to identify and evaluate current trends.

· Successfully appealed to and attracted my teen demographic

· Visual Merchandising

· In charge of advertising in radio and print.

· Monthly Inventory

· Performed superior customer service

· Operated cash register

Portfolio:
http://www.portfoliocity.com/EricaO

Additional Info/Skills:
· Familiarity with the contemporary junior customer

· Knowledge of brand extension, and creating brand-culture

· Execution of assignments with a visionary-approach

· Able to identify and predict trends

· Buying Knowledge and experience

· Window display conceptualizing

· Fashion Show coordination experience

· Familiar with Photoshop and Illustrator

· Familiar with Microsoft Word(50WPM)Excel, Outlook and Power Point

· Fashion forward/savvy

· A natural leader

· Basic marketing knowledge with advanced skills in maximizing sales through artistic enhancements and designing effective spaces for retail environment

· Knowledge of textiles, fabrics, and patterns

Languages:
· Spanish, written and spoken with translation experience

References:
Provided upon request