More Information

Diana Petracca
Fashion Design/Visual Design/Styleportfolios.com/Diana Petracca

Combines creative talent, inspiration & vision, strong design skills & experience to create innovative designs.

Self motivated designer with a solid understanding of the design process and apparel business with all of its’ challenges from concept, development through production. Organized, multi tasks effectively, and team player. Experience in Licensed apparel design.

Computer skills: Adobe Illustrator/Photoshop CS2, CS3,CS5, Stylemanager, Stylepublisher, NGC Mozilla Firefox, Matrix PLM, Adobe Acrobat Professional, Colour Matters, MS Word, MS Excel, Entourage, File Maker Approach, Lotus Notes Smart Suite Approach

AREAS OF EXPERTISE: Innovative designs, trend research & forecast, concept development, fabric & trim sourcing, color story,mood/theme boards, sketching, working & communicating with overseas, visual & merchandising, licensing apparel experience.

EXPERIENCE

MAD ENGINE - Grandview Ave., Glendale, CA
Product Developer/Artist - Design/Creative-Sept 8 2021-Dec 2022
-Create product art submissions for development/production
-Disney & Licensed apparel: ITG, BIG GIRLS, TWEEN, ITB, Boys.
-Art submissions: color call outs, art sizing, and placements,PP’s.
-Communicate with overseas factories, internal, domestic
-Illustrator, Photoshop, Lotta Browzwear 3D Renders- Walmart
Wonder Nation and Licensed Apparel.
-Burlington, Target, Kohl’s, JCP.

HONEYDEW INTIMATES - Chatsworth, LA, CA
Designer-Club & Off Price-Aug 2017-Jan 2020
-Design/oversee concept through production-Lounge/PJ/Intimates
-Research/Source, Sketch/Cads, Prints/Artwork,Buyer meeting
prep,Packaging, through finished product - PP/TOP/FSR samples.
-Maintain Monthly Photoshoots, Retouching web photos
-Product Packaging Design, Overseas *
-Customers Include: Costco USA & International, Pricesmart San Diego,
Burlington, Ross *Associate - Honeydew Intimates Line- Support and
assist in Main Line per season- Customers Included: Shopbop,
Nordstrom, Urban, Belk, Bloomingdales, Dillards.

JAYA APPAREL GROUP, LA, CA
Freelance Design/Associate-Jan-March 2017
-Design/sketch/cads/Mood boards/Inspiration - RTW
-Licensed Clothing - Disney-Pixar, Lucas Films
-Associate Design - Research/Mood/Inspiration-Touch of Cyn-Cyndi
Lauper on HSN

MIGHTY FINE INC., LA, CA
Design/Merchandiser - July 5, 2015-April 20, 2016
Collection-Tween/Kids-Licensing-Lucas Films-Star Wars, Disney, Hello
Kitty, Shopkins, Tsum Tsum
.
SEVEN7 JEANS/MELISSA MCCARTHY, LA, CA- Nov 2014-2016
Associate Designer-SEVEN7 KNIT TOPS/TEES, MELISSA MCCARTHY
EXCLUSIVE COLLECTION-Knit Tops/Bottoms/Dresses.
NON. SEASON LA
Designer/ Merchandise Line - Cashmere Young Contemporary-Oct 2014
DESIGN- for private clients, New York, NY-Freelance- Aug 2010-2014
Design direction, concept, research, sketch, fittings, sample, art, dress
making

RTW RAUL PENERANDA, New York, NY
Design Intern/Showroom/Events- May 2012
BABY PHAT,PARIGI GROUP, New York, NY-Freelance
Designer- Feb 2012 *Back to School/spring line, knits, wovens-Tween,
Trend research-Concept/sketches, color direction

JERRY LEIGH ENT. APPAREL / AVRIL LAVIGNE,Van Nuys, CADesigner-March 2008-Aug 2010 Designer-Abbey Dawn Collection
Celebrity driven, exclusive clothing line for Avril Lavigne * Branded
apparel-wovens, knits, denim-Junior & Tween
- Lounge & Liv Green Lounge
-Oversaw fashion line from Concept/Design Development through
production,final samples
- Worked directly with head designer & team on creative direction,trend
research,theme/mood boards
- In house part time sample showroom model-pre-fashion show fitting
looks/NYC Fashion Week

SAFORTE’/MODE EPOCH/Charm School, Beverly Hills, CA
Designer Sept 2007-Jan 2008 Designer, Young Contemporary Denim
Line/Women/Junior-Charm School Collection/Girls
-Designed line from concept through production-Woven, denim driven,
bottoms line
-Customers include: Nordstrom, Macys, Dillards, Heritage, Anchor Blue
BCBG MAX AZRIA, Vernon, CA
FreelanceDesigner-Dresses/RTW Collection-Jan 2007
-Designer - Knits & Wovens - Concept
-Design & Sketch dresses for new line/cad line sheets

SYDNEY OF L.A. COLLECTION/SYDNEY AZRIA, LA, CA- Designer-Sept
2006-April 2007 Designer-Young Contemporary Line-included knits and
wovens *Created sketches, line sheets, presentation boards, specs,
fittings, artwork for Fall 07/Holiday 07 *Special Event Coordinator for
Fashion Show, L.A Fashion Week/944 Magazine *Model recruitment,
fittings for show, line up, shoes, jewelry *Photo shoot
coordinator/Dresser *Specialty Boutiques include: Fred Segal, Blonde,
and Planet Blue

LIZ CLAIBORNE/STUDIO COLLECTION, New York, NY
Designer-May 2005-Dec 2006
Designer Associate, knits, sweaters, wovens, specialty items/missy
-Responsible for design development from concept through production
-Trend research, presentation boards, trend boards, fittings, samples
-Communicate with overseas
-Design/Ready-to-Wear Dress Collection for “Project Protégé
Contest-present contemporary “New Brand”-Inspiration, concept,
research, presentation boards, illustrations, colors,customer/market
research,jewelry line, logo, label, hangtag, store layout, countries/stores
sold

PACIFIC ALLIANCE/REGATTA NYC-BONGO/VERA WANG/DAISY
FUENTES-Dec 2002-Dec2005
-Design Associate-Young Contemporary knit tops,Sportswear
Junior&Missy, Lounge *Trend research, flat sketches, line sheets, sales
photo booklets, source new fabrics/trims *Customers included: May Co.,
Wet Seal, JC Penney, Walmart-Faded Glory/George, Target STAR CITY
SPORTSWEAR, NY, NY- Design Associate-Sportswear/Junior-Oct
2001-Dec 2002
ALDO STUDIO, New York, NYC
Design-April 2000-Oct 2001
Designer Associate-RTW-Fine Outerwear/Sportswear/Contemporary
ADDA-Division, Young Contemporary
NAEEM KHAN, New York, NYC- Sales/Specialty Trim/Beading-Jan 2000

-FASHION INSTITUTE OF TECHNOLOGY, Continuing ED, New York
NYC-April 2001 *Adobe Illustrator/Photoshop, Colour Matters, Computer
pattern making/grading
- CHAMBERLAYNE SCHOOL OF DESIGN AT MOUNT IDA COLLEGE
Boston, MA-May 1996 *Bachelors Degree in Fashion Design -
*Selected to participate in Pre-judged Fashion Shows * Model- fashion
shows
*Private Showing Collections/Various Shows *Volunteer- Alfredo
Fiandaca Fashion Show, Dresser
*TATIANA OF BOSTON, COUTURE BRIDAL, Internship,
Boston,MA-FEB-JUNE 1996 *Cut & stitched canvas garments,
constructed veils, specialty hand stitching
*HONORS AND AWARDS: Outstanding Senior Award for Fashion Design,
GPA 3.5-MAY 1996 Achievement Award for Fashion Design-MAY 1994
PROJECTS: SKILLS/ EXPERIENCE/ FREELANCE COSTUME DESIGN FOR STAGE:
*Photoshoots & Photoshoot retouch: HDEW- Used for web
& product packaging.
*MERCEDES BENZ FASHION WEEK: CFDA/Runway:
Volunteer-Sept 2013/Feb 2014
*STAR OF INDIA FASHIONS, New York, NY- Design
Assistant/Showroom-Freelance-2014
*MARIKA CUSTOM COSTUME-MUSIC VIDEO, ADASSAAssistant-March-2014 :*MARIKA COSTUME CLOSING GALA SHOW,
FASHION WEEK L.A.- Assistant-OCT 2013
*Impractical Jokers/Tru TV, NYC-Designer Tee Shirts, graphic art-July
2013-gifted tees
*WARNER BROTHERS, Burbank,CA- Intern/Costume Associate/Music
Video-Freelance-July 2007
*Kemia Lounge, New York, NY- Designer knit tops-Freelance-2004
*United Rhythms Dance Studio, NY/CT- Costume
Designer-Dancewear-Freelance-1996-2000
*Goodspeed Opera House/Hartford Stage Co.,/CT- Costume
Stitcher-1996-1998 *Visionary, Versatile, Extensive experience &
knowledge in fashion industry, including Licensing

*Visionary, Versatile, Extensive experience & knowledge in fashion
industry, including Licensing
*Experience in Fashion Show production/coordinate/photo shoots/
dresser/preparation
*Sample Model/showroom/events/ Experience in both New York City and
L.A.
*Hand Illustration, Trend Forecast, Specialty couture work for clients
included corsets
*Experience in entertainment/costume design/dance/fashion for
stage/creative consulting
*Accomplished writing monthly fashion trend articles-Salseek Magazine
NYC-Featured in Salseek-Upcoming Designer