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Director of Production 3/12 - Current
Alp-n-Rock Apparel San Marcos, CA
EXECUTE on time, top quaility domestic and import production and development, sourcing, vendor management and logistics
Owner / Consultant / Designer Current
C. Godfrey Designs. - San Juan Capistrano, CA
PROVIDE cutting edge Brand Consultancy, Freelance Design, Development, and Production
Clients Include SLEDNECKS, Harvest, USMC, Pacific Sunwear, HIC, LOST, REEF, No Fear, Arctic Cat, Bluetorch, LAMAR, The REALM (Japan), SMP, World Jungle, T&C, Katin, Faith Riding Co. and more
Design/Product Manager 1/10 5/11
RHYTHM, USA - Irvine, CA
PROVIDED cutting edge Design, Development and Production and played an integral role in bringing RHYTHM into the US market
Dir. Of Design 3/07 5/09
Perry Ellis (Redsand, Gotcha, MCD) - Irvine, CA / Miami, FL / London
RE-INVIGORATED the look of each brand and strategized their introduction into the mid-tier market.
Director of Design and Merchandising 1/06 3/07
BEAR Surfboards (Apparel & Outerwear) - Costa Mesa, CA / Bologna, Italy
CONCEPTUALIZED and ORCHESTRATED the brands re-introduction into the global market.
Dir. Of Design & Merchandising (Apparel) 1/02 8/04
AIRWALK Apparel and Outerwear Cerritos, CA
RE-ORGANIZED AND LAUNCHED AIRWALK Apparel and Outerwear into the main stream market
Responsibilities:
Strategize and direct the look and feel of each brand and keep it consistent from season to season
Design all categories (Bottoms, Board shorts, Knits, Wovens, Denim, Outerwear, Jackets, Fleece, Accessories, etc.)
Develop story boards and color direction
Develop seasonal line plans and budgets
Collaborate with Art Department, merchandising team and global brand partners in key design and marketing initiatives and brand presentation
Manage and organize workflow of tech packs and artwork from design to development
Conduct design approvals for domestic and international licensees
Oversee other designers and multiple outside freelance artists
Oversee catalog design and production
Gather inspiration, research, and feedback to merchandise and design product that is relevant to the core customer by travelling to global markets
Obtain market feedback from sales staff and analyze sales reports
Present and educate sales staff on seasonal line breaks
Present seasonal lines to buyers at trade shows
Pre-line seasonal line breaks with sales manager at Major Accounts
Make sure that all sales samples are on time and sales price point and margin goals are met
Source and work with vendors on new styles, fabrics and pricing
Complete all styling and fit comments in a timely manner
Maintain up to date fit and style tech packs
Core Competencies:
18 Years of design / development experience (Surf, Skate, Snow)
Passion to inspire and engage through design
Strong work ethic and high attention to detail
Excellent time management and organizational skills.
Strong knowledge of fabrics and construction
Strong understanding of the relevant customer (Fabric & graphic trends, garment fits, pricing)
Excellent communication skills, both internal and to overseas factories
Illustrator, Photoshop, Excel, Word (MAC platform)
Education:
AA Graphic Design Saddleback College (1992)
Currently studying SIX SIGMA (DFSS)
