FASHION INDUSTRY NEWS – WEDNESDAY
Good morning designers! The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure. What are you waiting for? Get a coffee, sit-down and get your day started-off right with the The Daily Fix…
RETAILERS ARE FINALLY GIVING SHOPPERS A GOOD REASON TO USE THEIR APPS IN STORES – Venture Beat
“At some Macy’s outlets this holiday season, shoppers who download the retailer’s app will be able to use their smart phones to guide them through the store to products they’re seeking.”
THE CONVERSE 1970 “SOUVENIR JACKET” PACK IS INSPIRED BY POST-WWII JAPANESE BOMBER JACKETS – Hypebeast
“Converse reaches back into Japan’s post-World War II Occupation period for the striking designs of its latest “Souvenir Jacket” pack. This particular time in Japanese history spawned the sukajan jacket, when American soldiers had their MA-1 bomber jackets embroidered with bold Japanese motifs in colorful threads as a wartime souvenir, hence the name of the sneaker pack.”
L’ORÉAL LAUNCHES FIRST WORLDWIDE CONTENT FACTORY – FashionMag
“Frank Kollimar, President & CEO of L’Oréal Canada, called the Factory “an invaluable tool to achieve our objective of being more agile in social media and creating integrated brand communication to encourage engagement with our brands and drive business here in Canada.””
ARCADIA GROUP JOINS CANOPYSTYLE IN CAMPAIGN TO PROTECT FORESTS – FashionMag
“The international not-for-profit environmental organisation CanopyStyle announced on Tuesday new partnerships with the UK’s Arcadia Group, C&A China and the Finish fashion chain Lindex. The brands add to H&M, Inditex, Stella McCartney, Eileen Fisher and Marks & Spencer in a crusade to protect endangered and ancient forests.”
BUH-BYE JEANS — THERE ARE NOW YOGA PANTS WITH A POCKET FOR YOUR PHONE – MTV News
“If you’ve ever not known where to put your phone — seriously, why don’t all pants and dresses make pockets mandatory?! — Lume Smart Leggings are here to help. They have all the comfort of yoga pants plus a smartphone-sized touch-responsive pocket on the thigh. The pocket securely holds your device while you chillax on the couch run, jump and stretch to your heart’s content.”
NIKE RELEASING 8 SHOES ON BLACK FRIDAY – Footwear News
“Athletic giant Nike is taking full advantage of the Black Friday madness by releasing eight shoes on the biggest shopping day of the year. The brand is dropping styles including past favorites and today’s most sought after in a number of categories, from retro and performance basketball to running, golf, skate and more.”