FASHION INDUSTRY NEWS – WEDNESDAY

Good morning designers!  The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with The Daily Fix…

NIKE DEBUTS NIKE+ APP FEATURING SHOPPING, FITNESS SERVICES – RetailDIVE
“Yes, Nike has developed yet another mobile app. However, this one isn’t just an app; it’s also one of the first big plays in Nike’s game plan to become more of a direct-to-consumer e-commerce retailer.”

KANYE WEST WANTS TO DESIGN YOUR COLLEGE DORM ROOM WITH IKEA – Mashable
“The rapper and designer has been lusting after the Swedish furniture retailer since the beginning of the year.”

MARKET TRUSTS COACH TO SURPASS KATE SPADE AND MICHAEL KORS THIS TIME – FASHIONUNITED
“Market analysts are in agreement: this time, Coach will surge as the winner of the American affordable luxury triumvirate.”

AERIE’S NEW BODY-EMPOWERMENT CAMPAIGN USES REAL WOMEN AS MODELS – Yahoo!
“Not too long ago, it was hard to watch a clothing advertisement without wondering, “But what would I look like in that?” Now, brands from Target to Ultimo are championing women with “real” bodies.”

THIS LINGERIE COMPANY IS USING ONE OF VICTORIA’S SECRET’S OWN MODELS TO COMPETE WITH THE BRAND – Business Insider
“Lingerie company Adore Me is not shy about how it wants to compete with Victoria’s Secret.”

ONE OF RETAIL’S MOST TROUBLED BRANDS IS SLATED TO PULL OFF THE BIGGEST TURNAROUND OF THE YEAR – Business Insider
“Jos. A Bank has been the laughing stock of retail for some time.”

PATAGONIA TO USE MORE ECO-FRIENDLY INSULATION IN ITS LINES – FashionMag
“Outdoor apparel retailer Patagonia has introduced PrimaLoft’s Gold Insulation Eco, an eco friendly, premium synthetic insulation made with 55 percent recycled content in its Nano Puff styles.”

AURORA JAMES, PRABAL GURUNG TALK MAKING SUSTAINABLE SUPPLY CHAINS WITH THE CFDA – Footwear News
“Designers in the new CFDA + Lexus Fashion Initiative are making big progress towards sustainable fashion.”

PANTONE LAUNCHES NEW APP – FashionMag
“The colour agency has launched its biggest foray into digital technology to date.”