FASHION INDUSTRY NEWS – WEDNESDAY

Good morning designers!  The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

HOW A FAST FASHION BRAND MADE SOME OF THE BEST DRESSES AT THE MET GALA – Yahoo!Style
“The Met Gala’s red carpet is one of the most prominent stages for couture. The prestigious event offers designers an invaluable opportunity to display their offerings on top models and actors. Balmain, Givenchy, Moschino, Valentino, and more houses have been attending for decades, consistently making best-dressed lists, but a fast fashion company is giving the established brands a run for their top spots. For 2016, H&M outfitted Ciara, Jennifer Hudson, Amber Valletta, Hailee Steinfeld, Pyper America Smith, and Lucky Blue Smith.”

AEROPOSTALE FILES FOR BANKRUPTCY PROTECTION – TheWallStreetJournal
“Troubled teen retailer Aéropostale, Inc. filed for chapter 11 bankruptcy protection Wednesday, with plans to trim its chain, rework contracts and emerge in streamlined form. Aeropostale is following a path laid out by other mall-based specialty retailers plunged into trouble due to changing consumer tastes and competition from newer fast-fashion chains, but with a difference.”

A RING TO HELP YOU CURE YOUR PHONE ADDICTION – Elle
“Wearable technology has been around for a while now, but it’s always favored function over fashion. Enter Christina Mercando and her smart jewelry brand Ringly, a product capable of alerting its wearer of incoming and missed calls or messages from their phone. Her rings and bracelets are made with real gemstones and come with their own special charging box, making the perfect gift for that girl you can never seem to get in touch with. Learn more in the video above.”

PERSONALIZATION IS ALL IN THE WRIST AT TRUE RELIGION – RetailingToday
“The specialty apparel retailer is partnering with Aptos Inc. (formerly Epicor Retail) and Formula 3 Group to enhance and extend the functionality of its associate-facing Apple Watch “Band” app. Originally released in December 2015, Band offers real-time access to the retailer’s full inventory selection from the store, along with intuitive search capability. Now, Band is also integrated with Aptos CRM and clienteling solutions to provide a holistic view of shopper history and loyalty program data. As a result, the latest release of the Band app now gives store associates the ability to offer more personalized in-store customer engagement via insights delivered at a glance.”

BUCK MASON WORKS HARD TO MAKE CLOTHING LOOK EFFORTLESS – Forbes
“Buck Mason is a Los Angeles clothing maker specializing in the sort of effortless casual look that makes people in other places long to be in California. The company’s founders, Erik Schnakenberg and Sasha Koehn, are Midwest transplants themselves but more than happy to play Cali dream-makers online and at the brand’s flagship brick-and-mortar store near Venice Beach. I spoke to them recently about their inspirations, ideas and whether there really is a Buck.”