FASHION INDUSTRY NEWS – WEDNESDAY

Good morning designers!  The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

ADIDAS UNVEILS CLEAT COLLECTION WITH ICONIC MASCOTS – FootwearNews
“Adidas today revealed an update to its line of cleats called the Uncaged Collection, with each style prominently displaying popular team mascots and animalistic motifs.”

TIFFANY SMELLS GROWTH WITH COTY FRAGRANCE DEAL – RetailingToday
“The retailer announced it has entered into an agreement with Coty for the development, production and distribution of a new line of Tiffany fragrances for both women and men, to be sold at Tiffany & Co. stores as well as at other select luxury retailers.”

TELLING TIME WITH OPENING CEREMONY’S FOSSIL COLLAB – Vogue
“Fossil, purveyor of affordable timepieces, is about to gain some serious cool cred: Opening Ceremony has tapped the company to create a capsule collection of watches, leather goods, and bags, hitting Opening Ceremony and select Fossil doors today.”

ANOTHER VERSACE INTRODUCES A FASHION LINE IN PARIS – TheNewYorkTimes
“Francesca Eleonora Versace, daughter of Santo Versace, was also in town to introduce her inaugural handbag line, called f.e.v., after her initials.”

THE FUTURE OF RETAIL: BEYOND STORIES TOLD, TO STORIES EXPERIENCED – Forbes
“VR is a hot topic in retail and fashion circles at present (not to mention gaming, entertainment et al), but this campaign wasn’t about using new technology, rather creating something that inspired and entertained consumers, and ultimately helped convert them into paying customers as well.”