FASHION INDUSTRY NEWS – WEDNESDAY

Good morning designers!  The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

GO INSIDE THE CLOSET OF BERGDORF GOODMAN’S MENSWEAR FASHION DIRECTOR – Hypebeast
“In The Coveteur‘s ongoing investigation of the closets of fashion’s best and brightest, we are afforded a look into that of Bergdorf Goodman’s Menswear Fashion Director, Bruce Pask. A proponent of knit ties, denim jackets and reimagined Ivy prep, all-around cool guy and menswear maven Pask recounts his journey to the highest echelons of the fashion industry, as well as doling out valuable advice for those looking to emulate his career. “Do your research. If you’re looking to get into fashion, find someone whose style you really admire—a stylist or an editor or if there’s a store you really respond to, then those are the places you should be drawn to, and those are people you should be working with. Learn from the best, but pay attention and take your time.””

THESE JEANS NEVER NEED TO BE WASHED — SERIOUSLY – MTV News
“You can now help save the environment just by wearing a T-shirt and jeans, and frankly it’s about damn time. ODO has raised over $100,000 on Kickstarter — significantly more than their goal of a measly $10,000 — to fund jeans and T-shirts that will repel stains and odor. The company says that 7,200 glasses of water go into washing a single pair of jeans every year, and their jeans will work to change that. Their fabric features anti-stain technology, meaning that any liquid that gets on these clothes literally just rolls off. And I’m talking anything.”

THE MISFIT RAY IS A WELL-DESIGNED WEARABLE AND A NEW STEP FOR FOSSIL – Yahoo!
“Making wearables with distinctive designs is nothing new for Misfit, which made a splash last year with the Swarovski Shine, a major fashion collaboration. But the new Ray is a streamlined fitness tracker that shares the more restrained, minimal appeal of the original Misfit Shine, eschewing crystals for an elegant metal construction.”

DOLCE & GABBANA LAUNCHES LINE OF HIJABS AND ABAYAS – Pret-a-Reporter
“It appears that Muslim and Arab clothing is getting to be a hot topic in fashion circles. Tommy Hilfiger and Monique Lhuillier have designed exclusive targeted collections, H&M has run ads featuring a model wearing a hijab and Net-a-Porter ran a campaign called “The Ramadan Edit.””

MEET THE WORLD’S FIRST SMART BRA – USA Today
“A San Francisco company hopes women will ditch the Fitbit or Apple Watch and forget about having to use an accessory to measure heart rate and steps.  The OMbra, the worlds’s first “smart” bra, introduced here at the Consumer Electronics Show by OMsignal, aims to measure your biometrics through a piece of clothing already worn daily.”

VANS SHOWS FANCY FOOTWORK ON CUSTOMER ENGAGEMENT – RetailingToday
“VF Corp.’s footwear, apparel and accessories brand Vans is capitalizing on one of the hottest trends in retail at its 450 stores and online. The lifestyle brand associated with action sports is tapping into the personalization trends with a national contest designed to resonate with its core customer segment. The Vans Custom Culture competition is designed to give high school students a platform to embrace creative expression while joining a movement to support arts education.”