FASHION INDUSTRY NEWS – THURSDAY

Good morning designers!  The Thursday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

ANOTHER MARKETING FIRST FOR TARGET – RetailingToday
“Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.”

NIKE ACCELERATES DIGITAL PUSH, NAMES FIRST CHIEF DIGITAL OFFICER – FootwearNews
“As the Beaverton, Ore.-based company continues its effort to reach a five-year, $50 billion revenue target, it has tapped former EA Mobile and Disney Interactive executive Adam Sussman to become its first chief digital officer.”

PROENZA SCHOULER LAUNCHES “THE EARLY EDITION,” JOINS SEE-NOW-BUY-NOW CONVERSATION – Vogue
“The Early Edition collection, as they’ve named it, consists of eight runway looks and four takes on the Hava handbag, a style the designers introduced on the Spring ’16 runway that promises to be a focus of the Fall collection. All of The Early Edition pieces will be available for purchase the morning after their show at the Proenza Schouler store at 121 Greene Street; the bags will also be sold on ProenzaSchouler.com.”

HOW SMARTPHONES ARE KILLING OFF THE FASHION SHOW – TheNewYorkTimes
“The digital world has schooled an entire generation — called the IWWIWWIWI generation (I want what I want when I want it) by the New York consultancy Open Mind Strategy — in immediate gratification. Though the Twitter-Instagram-Facebook-Snapchat nexus started as a golden promise, a way for brands to seize control of their own messaging and cut out the middlemen of retailers and critics and communicate directly to their customer, it has created a situation in which it is no longer acceptable to many women to wait six months for something they have just seen.”

TODAY AT FASHION WEEK: KANYE, AND SOME OTHER THINGS – NYMag
“Two relatively young labels kick off this morning: Hellessy at 9 a.m. and Brock Collection at 11 a.m. The former, which focuses on minimalist pieces with a twist — like last season’s mattress-ticking evening dress — is the creation of Chanel and Givenchy veteran Sylvie Millstein (and, per the brand’s rep, you can expect a star of The Affair to be in attendance). The latter, designed by Laura Vassar and Kris Brock, focuses on updated American sportswear.”