FASHION INDUSTRY NEWS – MONDAY

Good morning designers!  The Monday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

UNDER ARMOUR SEEKS DEEP UNDERSTANDING OF CONSUMER FITNESS – RetailingToday
“Under Armour has entered a strategic partnership with IBM to create and provide data-backed health and fitness insights, powered by IBM Watson’s cognitive computing technology. The partnership will combine Under Armour’s new UA Record personal fitness app with an IBM Watson Cognitive Coaching System.”

GOLDEN GLOBES RED CARPET: COUTURE WITHOUT THE CLICHÉ – TheNewYorkTimes
“Sparkle was less popular than matte. And for once “transparent,” when it came to clothes, referred not to see-through but to attitude.”

EXCLUSIVE FIRST LOOK: MARY-KATE AND ASHLEY OLSEN LAUNCH SHOES FOR THE ROW – FootwearNews
“After building The Row into a powerful ready-to-wear business, Mary-Kate and Ashley Olsen are ready to tackle their next big project: shoes.”

THE HEDGE FUND GOING AFTER YAHOO HAS A BOLD NEW PLAN FOR MACY’S – BusinessInsider
“The investment firm Starboard Value LP has urged the department-store chain Macy’s to push for realizing greater value from its real-estate holdings, including its Herald Square store in New York…”

YOU CAN NOW GET A MARCHESA WEDDING GOWN FOR LESS THAN $1,000 – Elle
“Finally, the moment we have all been waiting for. Marchesa has officially announced on Instagram that it has teamed up with BHLDN, the bridal retailer and sister brand to Anthropologie and Urban Outfitters, to create an exclusive collection of breathtaking wedding gowns that are all under — wait for it — $2,200.”