FASHION INDUSTRY NEWS – FRIDAY

Good morning designers!  The Friday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

STUDY REVEALS 10 FASTEST-GROWING FASHION WEBSITES – Footwear News
“It’s no secret that online fashion retail is a booming business, and Anthropologie.com, MyHabit and Gilt.com seem to be on the rise in the U.S., according to a new study released today from SimilarWeb. The market intelligence company said that after analyzing “millions of websites,” it has identified the fastest-growing dot-com operations in the fashion business. Topping the list was Anthropologie, which rose 3,014 places in SimilarWeb’s overall ranking during the past year to become the 20th-biggest player in the digital category.”

ESTEE LAUDER’S NEW LINE SOLD AT SEPHORA – Pret-a-Reporter
“Estee Lauder’s efforts to tap a younger market are reaching beyond “it” girl ambassador Kendall Jenner and on to Sephora, land of the beauty-obsessed millennials. The French cosmetics giant is releasing a new cosmetics and skincare line called Estee Edit, which will debut at Sephora and on sephora.com on March 15. Priced between $15 and $50, the line includes 82 products inspired by the “social media generation,” specifically Jenner and fellow ambassador Irene Kim, and will be divided into “beauty attitudes” (for example, “The Edgiest” or “The Barest”) which refer to the type of look customers aspire to achieve.”

AERIE’S “CURVE MODEL” SWIMSUIT AD IS YOUR NEW HOTNESS – Nylon
“Not to get all gaze-ish on you, but this new swimsuit ad from American Eagle spinoff Aerie is exactly the kind of inspiring, positive hotness we need. Also, it contains the dash of summer we so desperately want right now. To break it down for you, Aerie’s current campaign features a whole gaggle of models of different sizes, shapes, and colors, all of them presented without retouching. The #AerieReal strategy is a worthy and inspiring one they’ve employed before, and if they stopped there, it might be enough.”

JENNIFER LOPEZ’S VERSACE LAS VEGAS COSTUMES: FEATHERS, SWEATPANTS, AND 260,000 SWAROVSKI CRYSTALS – Vogue
“Jennifer Lopez is ageless—a singing supernova who is unapologetically grown-up, holding her own in a world of pop-star girls who play up their ingenue status—and as of tonight, she will join the iconic ranks of Elvis, Cher, and Prince before her as she embarks on a three-year residency in Las Vegas. Sure, it’s quite the feat, but it’s not all that unexpected. After all, for more than 20 years, the Bronx-born dancer, singer, and businesswoman has entertained fans with perpetually glistening skin, the otherworldly ability to pull off a body chain, and the gradual construction of a multimillion-dollar empire that has included everything from clothing to perfume. And, of course, there is the stage gear.”

TIMBERLAND TEAMS WITH NYC RETAILER NOHBLE TO FETE SUPER BOWL BOOT – Footwear News
“Timberland is giving new meaning to tossing around the pigskin. The boot brand recently unveiled special boots that pay homage to next month’s historic Super Bowl 50 event, and it will soon be celebrating the launch with New York-based retailer Nohble. The Timberland collection includes two luxe versions of the brand’s classic 6-inch boot, decked out in black and brown Horween Leather with genuine rawhide laces and 18k-gold hardware and eyelets.”

NORDSTROM AND LEVI’S SHOPPING EXPERIENCE GET HIGH TECH BOOST FROM INTEL – FashionMag
“Santa Clara based tech company Intel is changing the fashion world again, this time by putting its RealSense technology into the shoe department at Nordstrom, and by introducing the Intel Retail Sensor Platform to Levi’s stores.  Both RealSense and the Intel Retail Sensor Platform were announced by Intel earlier this week at Intel.”