FASHION INDUSTRY NEWS – FRIDAY

Good morning designers!  The Friday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

JCPENNEY TARGETS MILLENNIALS WITH NEW PRIVATE BRAND – RetailingToday
“One of the major components of JCPenney’s transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.”

FASHION WEEK: POLO BY DAY, RIRI BY NIGHT – TheNewYorkTimes
“Here we go. It’s Day 2 of #NYFW, and the gloves are coming off (though, given the biting temperatures, maybe they would really be better on). If Thursday was a preamble, dominated by Kanye West and a few key shows, Friday is a full-on crush.”

DONATELLA VERSACE ON BRUNO MARS’ SUPER BOWL LOOK: “WE HAD TO WORK FAST” – Pret-a-Reporter
“Donatella, who has had experience creating unforgettable, culture-shifting looks for A-listers before — Jennifer Lopez’s deep-V green floral gown at the 42nd annual Grammys and Angelina Jolie’s strapless high-slit “right leg” dress at the 2012 Oscars — spoke exclusively to Billboard about working with Mars and watching the game.”

EVERYTHING YOU NEED TO KNOW ABOUT KANYE WEST’S YEEZY SEASON 3 SHOW – Elle
“Kanye West’s Yeezy Season 3 show, which doubles as the release for The Life of Pablo, Kanye’s new album, has begun.”

SKECHERS PREPS FOR LA MARATHON DEBUT -FootwearNews
“The company said it would launch several initiatives around the race, including a new advertising campaign starring Meb Keflezighi and Kara Goucher, as well as supplying shirts for all finishers and a comprehensive line of race apparel.”