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Geren Ford Inc., Los Angeles, CA 2009 – 2012
Design Development & Production Director

Co-creative designed seasonal concepts for Geren Ford, including conceptualizing and creating original art for textiles. Worked jointly with founder to design and merchandise seasonal collections across categories. Participated in creation of new brand classifications including Geren Ford Shoes, Geren Ford Denim, and GF for QVC. Traveled to Asia to source new relationships and improve communication /processes between LA office and manufacturing partners. Managed collaboration of HAWKs for Urban Outfitters reaching $40M in retail sales across 90K units of production over 4 years. Grew, trained and managed the department from 2 employees to 6.

The POP Studio, Culver City, CA 2011
Full-service Design agency; clients include Quicksilver and Kenneth Cole
Design Manager

Provided strategic leadership and managed design process for Lily Ashwell for Shabby Chic Spring 2012 Launch.

Florian Auditorium Design Studio, Venice, CA 2008 – 2009
Design and consulting firm; clients include Blue Blood, Urban Outfitters, Mexx, and WGSN
Studio Manger/Designer

Designed and developed production of MCV seasonal collections comprised of men and women’s: denim, outerwear, knits, soft wovens and structured wovens. Worked alongside Creative Director to build concepts and seasonal direction across all accounts. Traveled to Philadelphia/New York to present collections to buyers, and develop manufacturing relationships.

Freshjive, Los Angeles, CA 2007 – 2008
Design Development

Responsible for all aspects of product development for GONZ, Freshjive, and RMK through production. Designed Freshjive’s Women’s launch collection. Established a systematic work flow that streamlined the existing sampling process reducing overall development costs and design edits.

Sass & Bide USA Inc., Venice, CA 2006 - 2007
Technical/Assistant Designer, Denim Division
Partnered closely with creative director to develop women’s denim garments across 4 seasons. Responsible for creation and modifications of technical flats, technical packs, and measurement specs. Assisted in fabric/trim sourcing and new wash developments.

Perry Ellis International, Miami, FL
Associate Designer, Men’s Bottoms Division 2005 – 2006

Designed and managed men’s bottoms apparel for 11 brands including private label, and off-pricers accounts for a total annual volume of $50M. Presented product lines to sales teams at semi-annual meetings. Instrumental in department restructuring after Tropical Sportswear acquisition.

Assistant Designer, Men’s Bottoms Division 2004 – 2005

Recognized for working across departments including creative directors, VP of marketing, purchasing, sourcing and sales to troubleshoot foreseeable production issues and delays, resulting in the lowest department revenue loss in 7 yrs.

Design Consultant 2002 - Present
Various Clients in Apparel Manufacturing & Printing

Clients/Projects included:
Rock Art (Los Angeles, CA) - Creative Director/designer/textile designer l Innovative Invitations (Miami, FL) - Graphic Designer l
Covenant Apparel (Los Angeles, CA) - Technical Illustrator - Men’s Collection l Raiza Fashions (Miami, FL) - Patternmaker/Seamstress l
Eye Candy Entertainment (Miami, FL) - Fashion Illustrator - Costume Design

EDUCATION
Associate of Arts 2004
Miami International University of Art & Design l Concentration in Fashion Design
Bachelor in the Science of Communications 2002
Florida International University l Concentration in Public Relations and Minor in Marketing

ADDITIONAL DISCIPLINES
Computer Proficiencies: Microsoft Power Point, Word, Excel, Adobe (CS5) InDesign, Photoshop, Illustrator, WEB PDM and U4ia, Apparel Magic 10
Business Skills: Coaching ,Team Building, Operational Efficiencies, Project Management and Brand Development
Languages: Bilingual English, Spanish, learning Mandarin