THE DAILY FIX: FASHION INDUSTRY NEWS MON

Good morning designers!  The Monday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

SMART SHOPPERS USING SMART PHONES THIS BACK TO SCHOOL SEASON – RetailingToday
“Generally speaking, parents shopping for back-to-school clothing and supplies for their children are confident about their finances, but still very cost-conscious and careful to find the best value, according to the study. Not surprisingly, price is an overriding concern for parents, even though most report they plan to spend the same or more this year.”

THIS OUSTED GAP DESIGNER JUST LANDED WHERE SHE BELONGS– Refinery29
“When Rebekka Bay, Gap’s former creative director, was hired by the retailer in 2012, it was pegged as a turning point for the retailer. Bay had tons of fangirls thanks to her stint as creative director at Cos, H&M’s minimalist cool-girl brand. But the Danish designer’s time at Gap came to an end in January, when the company eliminated the creative director title entirely… Now, according to Business Of Fashion, Bay is making her next move, and it’s a good one: she’ll join Everlane as head of product design on August 4”

CVS UNVEILS NEW BEAUTY LINES – RetailingToday
“The three new exclusive beauty lines are part of an expansion into beauty categories — including naturals, therapeutics and clinically-proven products — that focuses on the intersection of health and beauty.CVS/pharmacy will unveil Jouviance from Canada, a dermatologist-tested biotechnology skin care brand; Wilma Schumann, a European-inspired targeted treatment-based brand; and the NSF-certified Promise Organic collection. The collections join Beauty 360, Makeup Academy, Nuance Salma Hayek and Skin+Pharmacy in CVS/pharmacy’s exclusive beauty line portfolio.”

DISTRESSED DENIM: LEVI’S TRIES TO ADAPT TO THE YOGA PANTS ERA– BloomburgBusiness
“The company, founded in 1853, has survived the Civil War, the Great Depression, and other epochal threats, but in the last two years it’s been tormented by an enemy none of its executives saw coming: yoga pants. “I don’t even say the words,” Sights says. Comfortable and flattering at the same time, athletic pants last year sold in about equal numbers to jeans for the first time in the U.S., according to market researcher NPD Group, as revenue from women’s jeans fell 8 percent. At Levi’s, the yoga pants scourge is especially vexing, disrupting a turnaround plan by a new chief executive officer that had been showing signs of success.”

IT’s ALL ABOUT THE SHOES: MEGHAN TRAINOR TEAMS WITH SKECHERS– LosAngelesTimes
“Singer-songwriter Meghan Trainor is partnering with Skechers for global marketing campaigns through 2017, the company announced in a news release Thursday. Trainor’s efforts will be in addition to Demi Lovato’s ongoing Skechers Colorful Comfort campaign.”