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Yasmin Cupala

  • images: 2
  • views: 11827
  • date: 10-21-10
Footwear and accessory designer experienced in designing & developing product lines from initial concepts to final collections.

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  • Category

    Footwear
  • Market Segments

    Womens
  • Availability

    Freelance
    Permanent
  • Hourly Rate

    Negotiable
  • Relocation

    No

More Information

PROFESSIONAL QUALIFICATIONS
- Designing, line building and developing collections from initial concept to final
production.
- Shopping market trends and maintaining awareness of competitor products and
positions.
- Travelling to China to source materials and develop products.
- Creating mood boards, color palettes, line planners, sketches, spec sheets, tech
packs, cost sheets, line sheets, look-books and press kits.
- Hand sketching and CAD: technical designs, retouching, and color correction.
- Executing all phases of pre-production from approved design to fit to
confirmation including communicating daily with Asia offices/factories in order to
ensure accuracy and timely delivery of samples.
- Creating work flow charts and pre-production development calendars.
- Implementing new systems such as sample inventory maintenance and photo
libraries.
- Coordinating the design, sales, and price/booking teams.
- Working with production teams in order to achieve fob price goals, approve
production quality and achieve on-time delivery.
- Presenting quarterly concepts and final collections to in-house buyers,
merchandisers and creative directors, as well as to license company executives.
- Selling wholesale at trade shows: WSA, Ffany, Magic, and Pool.

PROFESSIONAL EXPERIENCE
Freelance Designer. Los Angeles, CA. April 2009-Present.
- Apparel
- Footwear
- Accessories

Designer. BCBG Max Azria Group. Los Angeles, CA. 2008-2009.
- Brands: BCBG Max Azria, Herve Leger, Max Azria, To The Max, Dorotennis,
Manoukian, Max Rave and Max & Miley (Miley Cyrus).
- Designed and developed footwear for all brands.
- Worked closely with creative director Lubov Azria and president Ben Malka in
order to achieve their expectations in terms of styling direction and quality.

Freelance Designer. Melie Bianco handbags. Los Angeles, CA. 2007.
- Designed top selling style featured in Style List and Better TV.

Assistant Designer. Naughty Monkey footwear. San Diego, CA. 2006-2007.
- Brands: Naughty Money, Naughty Monkey’s Closet.
- Designed and developed all styles that generated new business with Nordstrom,
Macy’s and Urban Outfitters.
- Designed #1 top selling style “Walk The Talk” of all time. Multiple versions
created since then in order to maximize sales.

Junior Footwear Designer. Seychelles Imports. Los Angeles, CA. 2005-2006.
- Brands: Seychelles Shoes, BC Footwear
- Designed top performing styles:
- All Bets Are Off 24,348 pairs sold (4th highest of both brands).
- Pucker Up test cases at 50% sell rate at retail and at 20% weeks after.

Production/Design Assistant. Cydney Mandel shoes. Los Angeles, CA. 2004-2005
- Brands: Cydney Mandel, CYD.
- Developed styles for the Petro Zillia 2005 runway fashion show at L.A. Fashion
Week.

Design Assistant. Pretty Lady embroidery & beading. Mumbai, India. 2004.
- Learned innovative beading and embroidery techniques.

ADDITIONAL EXPERIENCE
Sales Associate. Neiman Marcus. Beverly Hills, CA. 2003-2004.
- Women’s contemporary department
- Achieved actual monthly sales consistently 25% above goals.

Visual Stylist. The Galleries of Neiman Marcus. Cleveland, OH. 2002-2003
- Styled window and in-store displays.

EDUCATION
Post-BFA: Fashion Design. The Fashion School. Kent, OH. 2003.
- Graduated with a concentration in women’s ready to wear apparel.
BA: Psychology, Art History. Case Western Reserve University. Cleveland, OH. 1999

COMPUTER SKILLS
Design: U4ia, Adobe Illustrator, and Photoshop CS3.
Word Processing: Microsoft Office, Excel, Outlook, Filemaker Pro, PowerPoint,
WebPDM.
Mac and PC proficient.

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