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ART DIRECTION, GRAPHIC DESIGN, TEXTILE DESIGN, IMAGE RETOUCHING, BROCHURES/FLYERS, CORPORATE IDENTITY, WEB DESGN, VISUAL COMMUNICATIONS, MARKETING
CAREER HISTORY 1
SHEER DESIGN & MARKETING - Founder
With a passion for the fashion industry, and the demand for freelance work, I began Sheer Design & Marketing to generate value-creating solutions for a diverse range of consumer driven brands, in fashion & music, art, FMCG, beauty/skincare. With a portfolio spanning across, Bettina Liano, Kookai, Gumboots, Bardot, Forever New, Glassons, Miss Shop, Myer, K-mart, Viavision/Madman, Michael Coppel, Andrew McManas, Crusty Demons, World Wrestling Entertainment, The Motel, Epicure Cosmecuticals, Retail Directions & more.
My motivation & success comes from consumer insight, strategic intuition, client collaboration & teamwork. My goal is to generate value-creative solutions for consumers through return on marketing objectives. I position myself to deliver high level of product & service innovation, best practise client service & premium outcomes.
visit - www.sheer.net.au
CAREER HISTORY 2
TARGET - Senior Graphic Designer - Art & Colour Specialist
Key Responsibilities
Lead, manage and develop a Textile Graphic Design team to deliver required business performance
Collaborate with buying teams and design stylists to influence and embrace colour/print material direction
to maximise department sales and profit
Ensure that all apparel print and graphics designed inhouse reflect the business key trends and concepts
Manage timely delivery of colour palettes and print direction for buying teams
Key Achievement
During my time at Target Australia, I have successfully introduced new processes to improve the timely delivery and consistency of art & colour with contemporary and youth brands. I have developed strong working relationships with buyers and design stylists to keep a positive and enthusiastic working environment. By doing so we have collaboratively increased indent orders and the businesses profitability. A highlight during my time with Target was working on the Roberto Cavalli collaboration with the yardages.
CAREER HISTORY 3
KOOKAΪ - Visual Communications
Key Responsibilities
Manage & ensure consistency of brands image is maintained & high standards are fulfilled
Yardage/placement print design
Develop seasonal range books, look books & campaigns
Styling of monthly photoshoots
Retouching of final imagery to be used for campaign material
Implement marketing & VM strategies to ensure high ROI
Manage VM & website budget
Manage & design website & EDM updates
Produce marketing material for in-store promotions & offers
Source competitive offshore quotes for packaging & marketing material
Weekly VM updates of new stock placement instore
Maintain high growth of social networking & member database signups
Key Achievement
With the implementation of a newly transformed website, I played a pivotal role increasing visits to the site which translated into increase of sales. While identifying key production issues within design, planning & buying, I was able to develop an innovative range/planning board which was used for multiple areas of the company and communication to all retail stores. This resulted in consistency of communication for all departments within the company. A new VM manual was developed which ensured the brands identity was of high standard & added value to products instore. In collaboration with the managing director I provided marketing strategies & assisted with the coordination of Rosemount Sydney Fashion Festival which in return doubled sales post show.
CAREER HISTORY 4
BETTINA LIANO - Graphic Designer (Womenswear)
Key Responsibilities
Introduce a new corporate Identity & standards whilst maintaining consistency throughout the company
Design & implement business & retail stationary
Create high end graphic placement & yardage prints on various materials
Research of new & up coming trends in fashion using mood & story boards to inspire the designers
Design seasonal look books showcasing themes & styles
Assist marketing team analyse key demographics & marketing strategies
Produce in-store point of sale material at a high end level
Produce advertising campaigns from conceptual stage to finish art
Raise spec sheets & create technical drawings of garments whilst liaising with designers & pattern makers
Key Achievement
My role as a Graphic Designer for Bettina Liano gave me a rare opportunity to gain insight knowledge of a high end fashion label that is internationally recognised. I produced high quality works of art for various types of materials & techniques of printing. I was able to expand my creativity through unlimited resources & techniques.
CAREER HISTORY 5
SPORTSGIRL - Casual Stylist / Visual Merchandiser
Key Responsibilities - Visual Merchandising
Monthly Installation of window presentation directed by National Visual Merchandiser
Re-work store layouts to maximise traffic flow, key selling areas & best selling/slow selling areas, in conjunction with Visual Merchandising Manager & Store Manager
To ensure consistency is maintained & standards are fulfilled throughout stores
General cleanliness & house keeping duties carried through out the store on a regular basis Key Responsibilities - Stylist/Customer Service
Attend regular workshops for up coming trends/directions in the seasonal fashion forecast
Style recommendations & assistance to customers
Ability to confidently handle general enquiries & complaints at a professional level
Extensive experience in cash handling/management
Ability to successfully multi-sell using the companies 7 steps to selling
Provide Sportsgirls high quality customer service & procedures
Working as a team to ensure budgets are achieved
In depth knowledge of OHS procedures & policies
Key Achievement
I have gained a thorough knowledge of up to date world trends & professional customer service in the fashion industry. My position as a casual Visual Merchandiser with the display team of Victoria gave me the opportunity to develop my creativity. I confidently liaised with State/National Visual Merchandisers who have greatly benefited my experience.
PERSONAL ATTRIBUTES
Enthusiastic team player
Willingness to learn
Self motivated to aim high
Ability to manage several tasks at any time
Excellent communications & time management skills
Loyal & dedicated
