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PROFILE

Extremely deadline and budget oriented designer with the reputation of delivering high quality designs on time and within budget, even when working to the tightest of deadlines.

Successes have included launching and spearheading collection developments for new labels from initial concept to production. Design achievements for previous employers include generating on trend yet innovative designs that drove an increase in sales revenue by 100% as well as placement in major department stores such as Bloomingdale’s and Nordstrom.

PROFESSIONAL EXPERIENCE

MY.SUIT, New York, NY (2008-2012)
Men’s Wear
DESIGNER & VISUAL MANAGER

Spearheaded complete transformation of underperforming designs and visuals in all retail branches. Partnered up with President and Vice Chairman to revamp brand image by designing on trend yet innovative designs that speaks to the contemporary market. Designer & Visual Manager accountabilities include conceptual development, designing and visual merchandising/branding of 4 collections a year. Design responsibilities include suiting, blazers, trousers, dress shirts and overcoats.

ACHIEVEMENTS:
-Promoted several times into positions of progressive responsibility.

-Successfully implemented a design strategy that infuses custom tailoring with contemporary design aesthetics, revamping My.Suit’s brand image from a custom tailor house to a contemporary Men\'s label

-Generated trend right and innovative designs that attracted national media attention and catapulted the brand into public awareness and exceeded expected sales goals by 100% within the first 6 months.

-Effectively developed and designed new products to add to the collection that continuously increases My.Suit’s earning potential.

Linea O, New York, NY (2007-2008)
Contemporary Women’s Wear
DESIGNER

Reporting directly to Creative Director as designer with accountability to design a collection of contemporary women’s wear and to revamp the once knit tops only brand to a complete ready to wear collection that includes, woven and knit tops, bottoms, dresses and jackets. Responsibilities include directing all phases of collection design and development from-market research, fabric sourcing, fashion/flat sketching, fittings, draping and sample making to production. Managed a team comprised of pattern makers, sample makers and interns.

ACHIEVEMENTS:
-Implemented a successful design strategy that transitioned Linea O from a tops’ only line to a complete contemporary ready to wear collection.

-Designed and developed trend right contemporary pieces that were well received by the buying public and for the first time, top retailers such as Bloomingdales and Nordstrom picked up the label.

-Led a major successful Re-Branding of Linea O, including website development and brand identity development such as logos, hang tags and labels.

-Garnered notable mention in WWD and Daily Candy.

Shao Jun & LiLee, New York, NY (2004-2006)
Women’s ready to wear
DESIGNER/OWNER

Debuted women’s ready to wear line at a young designer price point. As owner and designer, accountabilities include directing all phases of line development from initial concept to production. Design responsibilities include tops, bottoms, dresses, jackets and outerwear.

ACHIEVEMENTS:
-Successfully developed new branding, marketing, sales and PR strategies that increased brand visibility to the buying public.

-Garnered press from publications such as Audrey Magazine, Metro, Platztikmag.com and daily candy.

-Performing artist Ashanti wore Shao Jun & LiLee on stage during her NYC tour.

-Established and maintained relationships with buyers and represented the line to boutiques throughout NYC.

Kay Unger New York, New York, NY (2002-2004)
Women’s ready to wear
ASSOCIATE DESIGNER

Reporting directly under Senior Designer with accountability to assist in all aspect of line development.

ACHIEVEMENTS:
-Earned reputation for excellence, often multi tasking several projects at once, and received promotion from assistant designer to associate designer within one year.

-Innovative design ideas was recognized and deemed the “go to person” for designs that needed a modern twist.

FREELANCE EXPERIENCE
Open Hours, New York, NY (2008-Present)
Contemporary Women’s Wear
SENIOR DESIGNER

Recruited as the label’s first designer with accountability to spearhead collection development and implement formal design process within the company. Reporting directly to TV personality Nicole Murphy, responsibilities include line development from initial concepts, mood board creations, design sketches, fabric sourcing and selecting, wash and lab dip approvals, sample making and pre-production. Design responsibility included Women’s contemporary Knitwear and Swimwear.

ACHIEVEMENTS:
-Defined collection aesthetic comprising of contemporary knit tops, bottoms, dresses, jackets and swimwear that garnered instant media attention and launched the label as a viable contemporary brand to the buying public.

-Debut capsule generated instant following on Twitter, Facebook and Nicole Murphy’s official website.

-Successfully implemented company’s first standard design process/tools to run the label more cost effective, efficient and leaves less room for error.

Keith Lloyd Couture, New York, NY (2006-2007)
Bespoke Men’s and Women’s Wear
DESIGN CONSULTANT

Recruited as the company’s first designer with accountabilities in directing all phases of design and line development process from concept and inspiration to final samples. Design responsibilities include a limited collection of business wear, business casual wear, upper casual wear and outerwear for Men and Women. Designed and tailor fit custom clothing to individual clients, guiding them through styling, fabric, color selection and proper fit.

ACHIEVEMENT:
-Successfully combined bespoke tailoring with modern design aesthetics to create a collection that conveys timeless elegance.

EDUCATION
PARSONS SCHOOL OF DESIGN, BFA 2002

LANGUAGE
MANDARIN

SKILLS
COMPUTER: Adobe Photoshop and Illustrator, Microsoft word and excel, PC and MAC proficient
FASHION: Fashion Illustrations, technical flat sketching, draping, pattern making and garment constructions.

*Available for travel