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Independently created, developed and delivered to market two ME2 DESIGN home decor product lines representing over 50 SKU\'s built for space, efficiency and utility.
Drove development and execution of e-commerce website development, organic search, affiliate and social marketing.
Designed interior installations around specific ME2 products that refreshed and reinvigorated residential dwellings; further explored home interiors through direction of virtually staged concepts of residential spaces.
Art directed over 250 SKU\'s working directly with manufacturers; yielded several first-to-market concepts, year-on-year double digit sales increases, and improved cost efficiencies.
Tenured career in Fashion with both in-house factory as well as import experience.
Extensive experience working with a multitude of surface applications and materials in both hard and soft goods.
Research from Europe and Brazil development from India, Turkey and China.
Auto Cad trained.
ME2 Design LLC- 2006-2012
Owner/ Design Executive
From the ground up, created, developed and delivered to market accent furniture and serve ware collections, representing over 50 SKU\'s for bridge consumer and hospitality markets.
ME2 Design products recognized and showcased in HGTVs Best Gifts of 2007.
Designed interior spaces incorporating ME2 Design products in two New York City and Miami installations; further created
interior solutions through virtual staging offering with individually selected and placed products in residential spaces.
Drove development and execution of e-commerce website development, site analytics, organic search, affiliate and social marketing.
Planned, organized and implemented all facets of operations from design, R&D and sales to warehousing logistics and overseas vendor negotiations.
Designed and implemented all marketing materials: logo, catalogs and press kits.
- Researched and sourced from US and Europe. Developed out of Turkey and India.
Saturday Knight LTD.- 1999-2006
Home Décor Design Director
Art directed over 250 SKUs as well as two private label programs for two major retailer\'s private label programs each season.
First-to-market concepts and year-on-year double digit increases in sales.
Improved cost efficiency and productivity within the design team.
Responsible for design process from trend presentation and concept samples to final approval of production sample.
Managed art and design of hard and soft goods employing a multitude of innovative surface applications in various materials and multi-media combinations.
Responsible for purchasing and sourcing original art from licensed artists.
Research and sourcing in Europe and USA and design and development from India and China.
Freelance, LJS Accessories, Vittoria, Liz Claiborne- 1990-1999
Fashion Designer
Designed, developed fashion leather and vinyl handbags, belts and small leather goods for the bridge and moderate department store markets.
Experience in developing materials and product through both domestic and overseas factories.
