In collaboration with CTS (Christmas Tree Shops) home textile category leaders, we set out to forge a brand identity for a luxury textile line that merges high quality with a personal flair. Inspired by the intricate beauty of interlocking threads.

Within CTS (Christmas Tree Shops), the Nantucket line's significance was overshadowed by a fragmented identity due to over 10 different logos. A comprehensive review led to the development of adaptable brand assets, designed to enhance brand.

As an in-house package designer at Christmas Tree Shops, I embraced the challenge of creating unique packaging that captured the excitement of a treasure hunt. I designed visually appealing, cost-effective solutions tailored to store locations.