More Information

LAURA GRIFFITH
Design Director
H 415.291.9910 C 415.999.0689
lgriff2@gmail.com

E X P E R T I S E

DESIGN DIRECTION / BRAND MANAGEMENT: successfully launched new product lines and reinvented existing brands by combining market research with a keen sense of trend analysis and design intuition; persuaded key stake holders through written, oral and visual presentations.

DESIGN / INNOVATION: expertise in design and product development combining an in-depth knowledge of new materials, innovative design, construction and functionality. Integrates traditional design with new practices of sustainability in textiles, design and manufacturing.

LEADERSHIP/TEAM BUILDING: led teams of 2-12 designers through principled leadership, inspiration and motivation supporting product lines that generated over $307M annually. Won recognition awards for “Best Team of the Year”.

CROSS-FUNCTIONAL COLLABORATION / RELATIONSHIP-BUILDING: elevated performance of partner teams in merchandising, marketing, sourcing and tech by identifying shared stretch goals, commitments, accountability, trust and open communication.

FINANCIAL ACCOUNTABILITY: Strong business acumen in working with limited budgets, tight gross margins and optimizing seasonal demand cycles. Reduced departmental budgets of $100K/year through prudent cost cutting.

TECHNICAL SKILLS: Proficient in Illustrator, Photoshop, WebPDM, Ned Graphics, Tex Design, Word, XL

E D U C A T I O N

MANAGEMENT COURSES
The Sustainability Cotton Tour
Leadership Masters Forum
Maximizing Team Member Performance
Negotiation Skills to Maximize Relationships
Performance Management, Effective Communications (Communication Concepts Int’l Inc.)
The Communication Edge

FASHION INSTITUTE OF TECHNOLOGY:
Textile Technology

MINNEAPOLIS COLLEGE OF ART AND DESIGN
B.F.A., Fashion Design, Textile Design, Graphic Design, Photography