- images: 23
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- date: 4-18-16
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Quality, value, comfort, and beauty are very different characteristics, but when it comes to apparel design I am passionate about melding them and bringing forward amazing product. I have a unique combination of education and experience that developed a unique point of view. I've fitted thousands of women on an individual basis during my retail job, and I understand the complex wants and needs that need to be met in order to compel the end consumer to spend their hard earned dollars. As a buyer I worked with hundreds of brands, even meeting with designers to explain what worked and what failed. My apparel construction knowledge allowed me to clearly communicate these ideas; my input actually helped several brands update existing product and create new product that better fit the market.
These experiences reinforced my passion for product that is made well, fits the price point, and makes a woman feel comfortable and beautiful. That is a product she will buy.