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Categories: Apparel, Sweaters, Textiles, Gift, Home Décor, HBA, Candle,
Planning, Strategy & Line Execution
Visionary Ideation & Art Direction
Cross Functional & Cultural Team Leader
Trend Research & Style Guide Design
Managing Resources to Budget & Calendar
New Materials & Vendor Development
Process Evaluation & Improvement
Developing Creative & Management Talent
Informed Design Solutions 2009 Present
Freelance Graphic & Product Design
Branding & Graphic services for new businesses and professionals in transition.
Product & Package Design for clients: Missy Enterprises & SRAM / SEM.
DesignPac Gifts LLC 2004 - 2009
Leader in the Gift Basket Industry Acquired by 1800flowers.com in May 2008
Director of Product Development
Strategized, concepted & defined custom food gift product lines with sales team to meet sales plan, costing & timelines. Participated in client presentations providing trend direction and live redesign options to meet retail objectives. Increased sell in percentage by creating competitive, compelling and beautiful gifts, resulting in 12-16% sales growth year over year since 2005.
Sourced new trends, vendors, products and materials at Canton Fair, redesigning or sizing sample orders for design purposes, saving travel costs of 3 buyers and taking 3 months out of the sourcing cycle. Engaged purchasing team to streamline the sampling, design specifications and quote process.
Distilled trend services, international research and Surtex artwork and directed the Creative Graphics team in the creation of art Trend Boards, used both internally & with clients Negotiated and executed artwork license agreements and commissions. Increased the trademarked proprietary brands and usage by 60% to improve the product mix and increase margins.
Brand management liaison to more than 12 world wide or national food & candy brands and 3 lifestyle licenses gaining agreement and approvals for co-branded packaging, product usage and gift design.
Led the layout, development and specification of an interactive product worksheet providing new tools to product designers, graphics and packaging teams, while integrating new reports to improve communications & specification across all costing departments in an existing File-Maker PDM.
Managed six Product Designers and a Creative Graphics Manager with seven direct reports; in creating over 325 sold gifts and 1000 gift mock ups in a holiday season for a total $62 million wholesale.
Product Designer / Project Manager
Increased sold SKU\'s by 100 300% to all existing clients (Target, Marshall Fields, Costco) in mature categories for Spring & Holiday 2005.
Maintained or improved on the increases for 2006.
Promoted to Assistant Director in May 2005 & Director of Product Development in January 2006.
Sears Roebuck 2002 2003
#2 General Merchandise Retailer in the US
Designer Ready to Wear Sweaters
Recruited to improve the sweater development & specification process across all categories. Increased successful sampling by 300%, improving overall quality and vendor relationships.
Traveled internationally for major trend shows including Pitti Filati, Premier Vision, Indigo and Directions, directly responsible for store-wide trend interpretation for the sweater category including presentations to the design & merchandising teams.
May Company 1998 2002
Merchandising arm of Lord & Taylor, and 11 regional Department Stores
Responsible for the sweater design & merchandising of the Mens, Young Mens, Juniors and five childrens areas with a staff of two designers and one assistant designer.
Increased Holiday 2001 placements 21- 46% across all areas of responsibility and added double digit growth in Holiday 2002. Grew internally sourced Juniors program from 30 to 66% of total program by establishing new spec blocks based on market & customer profile.
Structured and executed a European /Asian vendor research trip and sourced yarns for balance of design team saving the company $50k in travel & exceeding design team needs.
Recipient of the 2000 Outstanding Support Executive Award for most focused Development.
Collaborated with woven & knit designers; establishing theme, palette and direction of two updated RTW brands. Partnered with Market Reps to meet pricing & margin requirements.
Developed new key item yarns with partner mills. Introduced Cashmere-like Loungewear to Intimate assortment and doubled program units the second year.
Promoted in 1999 to Head Designer.
Sears Roebuck 1996 1998
The Softer Side of Sears private brand launch
Product Manager / Designer
Managed the complete assortment for two traditional brands and sweaters design of two updated brands. Implemented & redesigned Asian import programs with buyers, incorporating emerging trends, fabrications and new items from vendors presentations.
First Product Manager to be awarded and included in the 1996 Buyer Team Award for Apparel.
Montgomery Wards 1994 1995
General Merchandise Retail & Catalog
Product Development Manager
Managed the direct import Womens Knit, Sweater and Active-wear assortments for 8 private brands.
I.B. Diffusion 1990 - 1994
Embellished Better Sportswear sold in boutiques & Nieman Marcus
Led implementation and training of CAD system to eliminate $20k/ year outsourced studio service work.
JH Collectibles 1984 1990
Better Sportswear Brand found in Major Department Stores & Catalogs
Sweater / Knit Designer
Created a graphing process for intricate intarsia designs which became the hallmark of the label.
Developed all color palettes, woven yarn-dyes and prints before the dawn of CAD.
Zwicker Knitting Mills 1983 1984
Fine Knit & Leather Accessories for Ladies, Men & Kids
University of Wisconsin Madison B.S. Apparel Design with Honors
Fashion Institute of Technology, NYC A.A.S. Fashion Design with Honors
Software & Training
Adobe Illustrator & Photoshop; Microsoft Outlook, Word, Excel & PowerPoint; Filemaker Pro for PDM; Lectra Prostyle Sketch CAD; Primavision CAD, Lectra Gallery PDM; Franklin Covey Time & Priority Management; Dale Carnegie Course, Dale Carnegie High Impact Presentations & Dale Carnegie Leadership for Management.
Village of East Dundee Trustee Appointed 2007 2009
Village of East Dundee Planning & Zoning Commissioner 2005 2007