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Career Highlights:
*Introduced an exciting household name NASCAR as a fashion contender
*Re-established innovative casual comfort footwear to the Azaleia line by designing and implementing better detailed shoes.
*Revitalized marketing campaigns with consistent ads for Azaleia. In FWN, at Shoe Shows, Fashion magazines with a total of $2.5m in ad campaign.
* Was recognized in Voce S/A – Brazilian Business Week as International shoe designer.
* Was given added responsibility to design and implement the Europe line, thoroughly researching European target customers.
*Introduced the Liz Flex line, competitively priced, fashion, comfort moccasin- this shoe was extremely successful and was sold to major department stores including Nordstrom, Macys, East, Macys West, Federated and Dillard’s
*As a line builder for E.S. Originals, designed and sold over 1 million pairs of Fleece Slippers in one year for Old Navy Performance Fleece Program as seen on television.
*Created a complete line of vulcanized children shoes for JC Penney which generated significant retail success and wholesale reorders.
*Successfully resuscitated Elan-Polo’s floundering first cost casual canvas business, increasing sales dramatically in one year from 5m to 10m
*As a Senior Assistant Line Builder for Brown Shoe, designed and developed a Spectator pump which sold more than any other Spectator Pump in the company’s history – 60,000 pairs in the first order.