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Starting in the action sports industry, Joel transitioned into his own men\'s and women\'s fashion collection brands KZO and Creative Growth for Everybody represented by The News NYC Showroom with both collections shown in Tokyo and Paris. Scouted for his aesthetic voice, Joel has directed, edited and produced video content for top brands and publications. Through his 10+ years of international travel, advertising, brand forecasting, development, production and marketing, Joel understands not only the domestic market but the global sphere as well.
Extensive knowledge of brand building, marketing and production in Asia (Japan, Hong Kong and mainland China). 10 years+ travel to Japan, Hong Kong, Paris, London and Milan. Traveled to Harajuku, Tokyo 8 times a year for 3 years working on KZO\'s design and Japanese production team.
Featured in Publications: GQ, Details, Los Angeles Times, Vogue, Elle, InStyle, Complex, the New Order, Men.Style.com, Out, Rolling Stone, Filler Magazine, New York Times T-Style Magazine.
Los Angeles Magazine \"Tastemaker\"March 2008
Handpicked Gen Art \"Fresh Faces\"Oct. 2008
Paper Magazine \"Beautiful People\" Issue2008
SPECIAL SKILLS
- 8 years as Sr. Creative Director
- 15 years of experience in Apparel Production and Manufacturing, Domestic Production, International Production, Operations, Graphic Design
- 9 years of Television and Film Experience - Director/Editor/Writer/Art Direction
- 10 years of Developing & Creating Advertising Campaigns for Apparel and Film
- Adobe Illustrator, Photoshop, InDesign, Quark, Lightroom, Aperture, Dreamweaver, Flash, Muse, Full Circle.
- Final Cut Pro, AvidMediaComposer, Adobe After Effects, DVD Studio Pro, Compressor
EDUCATION
- Point Loma Nazarene University, 2003, Bachelor of Arts: Graphic Communications
CREATIVE
Creative Director, Creative Growth for Everybody | 8/1/2009 - 11/1/2012 | LA, CA.
- Designed seasonal men\'s and woman\'s collection produced demestically in Los Angeles.
- Worked with sales team, the News Showroom door planning and creating SKU Lineplan.
- Coordinated and oversaw production team from garment conception through completion.
- Raised funds for Creative Growth Art Center (art center for adult artists with disabilities)
- Created campaigns, seasonal look books, line sheets and advertising.
- Designed and created e-commerce website.
- Facilitated Scarlett Johansson as our Fall 2012 embassador.
- Created and installed window displays at American Rag Los Angeles/Denim
Gallery SF and produced pop-up shop at Screaming Mimi\'s in NYC.
- Accounts: Barneys NYC, Anthropology, Urban Outfitters, Ron Herman, American Rag/Denim
Gallery, Collette Paris, Dover St. Market London, Browns Focus, Modern Appealing Clothing MAC, Tomorrowland, Isetan, Beams, Journal Standard, Harvey Nichols H.K./Dubai, Tsum.
Creative Director, KZO | Kazuo LLC | 9/1/2006 - 6/15/2010 | Los Angeles, CA.
- Designed seasonal menswear collection produced in Hong Kong/ Mainland China and Japan.
- Worked with sales team, the News Showroom door planning and creating SKU Lineplan.
- Traveled to Tokyo multiple times a year to coordinate and manage Japanese production and
patternmaking team from garment conception through completion.
- Collaborations with influencial fashion brands: Master-Piece and Unholy Matrimony.
- Created seasonal campaigns look books, line sheets and advertising.
- Created KZO website. Guest KZO writer on influencial fashion blog Hypebeast.com.
- Designed, created and installed window displays at American Rag and pop-up shops
- Accounts: Bloomingdales, American Rag, Blackbird, Ron Herman, Fred Segal, Odin NYC,
Steven Alan, Oki-Ni, Harvey Nichols H.K., Isetan, Roden Grey.
Special Projects/Ad Layout, Hurley International | 6/1/1999 - 7/1/2004 | Costa Mesa, CA.
- Curated Street Art group show \"Quiet Riot\" 2003. Participating Artists Included: Shepard
Fairey, Andy Jenkins, Stash, Banksy, Bigfoot, David Cho, Jest, Jeff Staple, Sam Flores.
- Marketing, Art direction and Magazine layout for domestic and international subsidiaries.
- Created video, photo and copy content for Hurley International\'s first website.
- Art direction and video content for first flagship store in Huntington Beach, CA.
- Graphic Designer for window displays and T-Shirt program.
SPECIAL SKILLS
- Won the H20 Contest (Surf on Saturday, Snowboard on Sunday)
