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PROFFESIONAL EXPERIENCE

“CHERIFDESIGN” FREELANCE and CONSULTING: 2012-PRESENT

I. I. VIDASHOES INTERNATIONAL , NEW YORK 2014

Position: Design Consulting XOXO (Macy’s) : FW2015,FW2014,SS2014
Design Consulting Pastry (Finishline, Footlocker, Journeys ) SS2014,FW2013

• Researches concepts, materials and color trends and Design and Develop
Pastry Athletic line and XOXO junior casual brand.

I. II. REMS S.R.LMONTEBELLUNA , ITALY 2013
Design and develop a men’s sneaker cup sole under the brand REMS, Historic shoe manufactory in Montebelluna Italy .

I. III. CALZATURIFICIO GEMINI - Gianna Meliani , PONTEDERA PISA ITALY 2013
Collaborating with the Gianna Meliani design team in regards special projects for specific clients for the US market.

MALENA DESIGNER SHOES AND ACCESSORIES SEPT 2012-2014
Retail owner of a Luxury shoes boutique in Montclair , NJ and e-commerce store: www.malenashoes.com
• Women’s designer shoes selection exclusive imported from Italy .
•  Collaboration with Italian Designers Daniele Ancarani,Gianna Meliani, Alice Starck , Violavinca.
• Organization of marketing and promotional events with the town of Montclair .

STEVE MADDEN Ltd LONG ISLAND CITY, NEW YORK 2012
Slipper/Seasonal Senior Footwear Designer

•  In charge of Design and Development of seasonal footwear collection;
•  Steve Madden for Macy’s and Nordstrom.
•  Betsey Johnson for Macy’s
•  Betseyville for JCPenny.
•  Special Projects for Sears and private labels.
•  Research market to identify trends, silhouette, fabrics and embellishments. Merchandise the line with
• Creative Director and sales team to insure the assortment is balanced in terms of shape, material, and
price point.
•  Write development sheets including detailed sketches and tech pack for silhouette, print and pattern,
• fabric trim and hardware selection.

VIDA SHOES INTERNATIONAL, NEW YORK 2006 –2011

PASTRY ATHLETIC: Senior Designer - 2009 -2011.
•  Research trends and shop major domestic and international fashion markets in Europe .
•  Travelled to China to work in the factories’ sample rooms to insure integrity of original designs.
•  Responsible for timely delivery of samples for prototype review, final product review and shoe shows.
•  Review spec sheets / tech pack for accuracy; responsible for making and approving sample corrections
• from development to production in a timely manner.
•  Present the collections at shows to national and international buyers.

PASTRY CASUAL: Senior Designer – 2008 - 2009
•  Line sketching and define footwear construction/lasts/patterns for each dress category, evening, and
• casual .
•  Review spec sheets / tech pack for accuracy; correct fit and any modifications before each show.
•  Coordinate with the athletic line to ensure a proper cohesive brand direction.
•  Merchandising and presenting the collection to our major account, Macy’s.
•  Travelled to China to work in the factories’ sample rooms to insure integrity of original designs.

BABY PHAT: Designer – 2006 - 2009
•  Working with the team in the Design process for the athletic and casual footwear in collaboration with
Baby Phat headquarters and Kimora Lee Simmons.
•  Travel oversea for inspiration and development with entire Baby Phat footwear team.
•  Sketch, detail, review spec sheets / tech pack for accuracy; collaborate with product costing process.
•  Correct fit and any modifications after each show.
•  Travelled to China to work in the factories’ sample rooms to insure integrity of original designs.
•  Coordinate final footwear collection and products with other Baby Phat licensee / headquarter approval.

LEVI’S EUROPE: DC Shoes MILAN , ITALY 2005 – 2006
Designer
•  Design and develop Fall-Winter 2006 - 2007 Fall-Holiday collection under Creative Director, Alon
Simantov.
•  Designer for Casual and Lifestyle footwear/accessory for men and woman.
•  Designed additional product from lifestyle to luxury.
•  Delivered design reviews and prototype presentation to Levi’s Europe Headquarter.

ADDITIONAL EXPERIENCE :
SUPERGA (KAPPA-ROBE DI KAPPA) TURIN, ITALY 2004 – 2005.
ADEDI, TWO ANGLE Barcelona, SPAIN. 2003 – 2004
Assistant Graphic Designer – Urban Streetwear clothing company
USINOR-ARCELOR AUTOMOBIL: Paris, FRANCE 2001 – 2002
Designer Internship
DECATHLON: ILLE, FRANCE 2001 -- 2002

EDUCATION

Design of Public Espace, Elisava School of Design Pompeu Fabra University Barcelona, SPAIN. 2003/2004
MASTER’S DEGREE: Final grade of 37 out of 40.
Education combined with professional experiences with Ikea, Ethnological Museum, MACBA, Forum of Cultures 2004 .

Politecnico di Torino. Facolta’ di Architettura, ITALY. 1999-2003
BACHELOR DEGREE:
Thesis in Eco design : “Sustainability as an Instrument of Innovation”. BACHELOR INTERNATIONAL EXCHANGE PROGRAM: Strate College Designers, Paris, FRANCE. 2001/2002

LANGUAGE :
•  English : Fluent
•  French : Fluent
•  Spanish : Fluent
• Italian : Mother Language