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EXPERIENCE
AUG 2010 OCT 2012
LANDS END - Dodgeville, Wisconsin
Associate Designer - Womens Sweaters and Cold Weather Accessories
Managed a team of Assistant Designers, Design Support and seasonal interns
Designed and hand sketched silhouettes for Core, Business Outfitters and XR (Plus size)
Selected stitches, yarns and trims based on seasonal direction, trend research and key ideas
Created tech packs in PLM to communicate with international vendors and factories
Responsible for fit approvals from first proto to production
Worked with cross-functional partners, including Merchants, Product Developers, Sourcing and Technical Designers to ensure the highest quality, brand-right product
Co-functionally developed line plans with merchant team based on selling and brand priorities
Developed four seasons per year, managing 20-40 pieces per season as well as all color palettes per style
Collaborated and mentored in the Lands End Intern Mentorship Program, working with seasonal interns to guide and continue their exploration of the design field through projects, meetings and presentations
Contributed to the transformation of a missy branded line into an updated contemporary collection.
Responsible for redesigning the Core Cardigan for Spring 2012. Sales exceeded $1 million within the first month, selling through most colors in just 2 weeks
Nov 2007 - PRESENT
RUBY SLIPPERS JEWELRY
Owner
Using vintage jewelry, trinkets and keys, I make one-of-a-kind necklaces, earrings and bracelets
Treasure hunting through flea markets, estate sales and antique shops to find forgotten keepsakes, I combine these found items with natural stones, sterling and gold-filled chain to make each handmade piece special
The line has been sold at boutiques and art shows in California, Ohio and Texas.
JULY 2008 - SEPT 2010
WEILANDS - Columbus, OH
Independent Contractor- Graphic Designer and Marketing Coordinator
Weekly projects including weekly circulars, point-of-sale materials, mailers, coupons and posters for events
Maintained and updated the company website and all social networking sites.
Since I introduced the Weekly Ad in July 2008, increased 18% (comparing July/Aug/Sept 2008 and July/Aug/Sept 2009 sales). The Weekly Ad is an in-store flyer that highlights all the sales and specials for the week.
Sept 2008 - MAR 2010
UNDONE LINGERIE & SHOE BOUTIQUE - Columbus, OH
Independent Contractor- Graphic Designer
Business cards, store signage and postcard mailers for parties and special events
JUN 2005 - OCT 2007
ABERCROMBIE & FITCH - Columbus, Ohio
Designer- Girls Accessories, Intimates and Swim
Managed team of three.
Developed line assortments and oversaw multiple categories while maintaining design responsibilities
Developed seasonal lines, created tech packs and executed line plans with follow through to T.O.P. samples
Worked with Merchandising team to maintain aesthetic integrity in-line with brand identity, while maintaining price points
Conducted fittings, partnering with Technical team to ensure quality and construction details
Created seasonal trend and color boards and was responsible for presenting to CEO, Mike Jeffries
Extensive travel for trend shopping and factory development in Asia and Europe.
Innovated the design of the Fall 2007 tote classification which boasted the highest sales of any totes across all brands under the Abercrombie umbrella. The product Moose Duffle made the companys Hot List for 2 consecutive weeks. It was a top selling item across all Abercrombie brands.
JUL 2003 - DEC 2004
FOX RACING - Morgan Hill, California
Associate Accessories Designer- Girls Juniors
Created concepts, designed and project managed accessories division
Developed tech packs, created sketches and seasonally conducted trend research to keep product in-line with brand image
Collaborated closely with Product Development team to meet tight time-lines and tiered price points within each classification.
Assistant Apparel Designer- Girls Juniors
Assisted in design and development of seasonal lines
Responsible for creating tech packs, assisting in fittings, color, trend and fabric development. Also approved lab dips and graphic strike-offs
RELATED SKILLS
Proficient in Adobe Creative Suite, PDM, IPLM, Microsoft Office, Mac OS and hand sketching. Experience with Micrografx and U4ia
EDUCATION
University of Cincinnati, B.S. in Product Development and Merchandising
ACTIVITIES
Course work in shearing, dyeing, carding and hand-spinning wool.
INTERNSHIPS
Fox Racing, Inc
Abercrombie & Fitch
Limited Too
Neiman Marcus
