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Daniel St George

  • images: 18
  • views: 4837
  • date: 2-6-14
Highly motivated, dynamic, and avant-garde Art Director / Apparel designer equipped with more than a decade of accomplishments in realizing companyvision, initiating strategic initiatives, and providing high-impact, marketable fashion.

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  • Category

    Apparel
  • Market Segments

    Mens
  • Availability

    Freelance
    Permanent
  • Hourly Rate

    35
  • Relocation

    No
  • Schools/Training

    Ringling School of Art & Design

More Information

• Known as strategic and goal-oriented leader, capable of
motivating individuals and providing successful strategies to
increase confidence, improve productivity, and achieve career growth
• Self-starter and astute leader, able to spearhead a wide range
of revenue-generating design projects, from conceptualization to
successful launch
• Possess strong knowledge of garments, trims, print,
embellishments, mood boards, art direction, and textile design
• Apply creative talents and expertise in conducting needs
assessments while ensuring utmost client satisfaction
• Display technical skills in using Windows / Mac Platform OS X,
Illustrator, Photoshop, InDesign, Microsoft Excel, and Quark

RECENT PROFESSIONAL EXPERIENCE

AEROPOSTAL • New York, NY
IN-HOUSE FREELANCE DESIGNER, Graphic Technical Design
Aug 2010–Mar 2011

• Partnered with the art director of both Women’s and Children’s
PS1 teams in generating technical design of packages for overseas
production
• Drafted diagrams to illustrate appliqués, beading, and
embroideries, as well as to scale garment flats, which were used
for production and sizing placement
• Enhanced final samples through artwork separation and modification
• Recommended the utilization of original watercolor
typographical elements and other embellishments to
• improve product designs

PHILLIPS-VAN HEUSEN • New York, NY
GRAPHIC ARTIST, Calvin Klein, Inc.
Sep 2009–Mar 2011

• Ensured adherence to the brands’ inspirational direction in
making mens graphic for knits
• Provided recommendations on t-shirt treatments and special
printing techniques
• designed print graphics distributed to outlet, retail and
collection divisions

GAP, INC. • San Francisco, CA
Senior Designer, Old Navy
Sep 2005–Jan 2011

• Working on and off site directly with Men\'s Senior Art Director
for over 5 years
• Rendered direct support to the Old Navy Design Team to enhance
company\'s image, which included creating paintings, collages, and
other original works of art
• Managed all copy-writing-related functions, from
conceptualization, market research, outlining, to completion of
final design for the production of cutting-edge clothing graphic
designs
• Led the successful re-branding effort that earned positive
acknowledgment from the company’s CEO and President for
surpassing all company expectations

HADDAD BRANDS • New York, NY
GRAPHIC ARTIST, Nike 6.0 Kids / Levis Kids
Feb 2010–Aug 2010

• Leading design in Boys Design Team for both Nike 6.0 and Levis
Jeans
• Produced original textiles and graphic designs for boy’s
t-shirts and swimwear that were distributed to several retail
chains, such as JC Penny’s, Zumiez, Kohl\'s, Macy’s, and other
specialty retailers
• Creatively crafted neoteric graphics based on music trends,
extreme sports, and typography
• Performed trend forecasting and new idea conceptualization to
support goal of strengthening brand awareness while maintaining
integrity
• Built local and domestic production packages, which contained
graphic placement, size, and embellishment information; led the
dissemination of samples to factories for production

NIKE, INC. • Portland, OR
GRAPHIC ARTIST, Nike 6.0
Sep 2008–Feb 2010

• Designed and developed textiles and graphics for knits, hats,
backpacks, and other soft goods, as well as SMUs packages for
Pacific Sunwear, Zumiez, and other specialty retailers
• Focused on targeting the extreme sports market by crafting
attention-grabbing logo and type-based graphics
• Researched and analyzed trends on extreme sports, urban art,
and typography art; conveyed gathered information to the Design
Team to deliver high level of quality

MAVI JEANS • New York, NY
GRAPHIC ARTIST
Mar 2009–Jan 2010

• Initiated and executed new direction of t-shirts branding for
Mavi USA Men’s Print Program as opposed to fashionable t-shirt
labels sold at Barney’s, Nordstrom, along with other specialty
boutiques
• Conducted and presented Graphic Trend Analysis to US Office, as
well as with company owner in Turkey
• Teamed up with the Domestic Team in modifying art direction and
inspiration
• Consulted with Converse to efficiently construct customized
shoe that were sold exclusively in Turkish markets

CB SPORTS • New York, NY
SENIOR DESIGNER, Men’s Wear
Jan 2008–Dec 2008

• Provided professional assistance in re-launching vintage ski
wear brand to high-end department stores through generating a
line of outwear and contemporary menswear cut and sewing knit and
woven garments for the spring and fall 2008 line

TANK THEORY • New York, NY
DESIGNER, Men\'s Wear
2006 – 2007

• Worked closely with the owner and art director to visualize,
gather information, and successfully generate men\'s knit tops and
woven jackets for youth-oriented, artist-based brand sold at
Yellow Rat Bastard and Urban Outfitters

EXPRESS MENS • New York, NY
GRAPHIC ARTIST
Sep 2005–Jan 2006
• Provided in-house freelance design for the Men’s Division of
Express; constructed and developed contemporary graphics for
men’s collection

URBAN MENSWEAR / ROCAWEAR • New York, NY
SENIOR DESIGNER, RyanKenny
Feb 2004 – Dec 2005

• Oversaw the design of an upscale men\'s executive clothing
designer, which included hiring and developing a production team,
graphic artist, and merchandiser
• Consulted with owners to supervise the full spectrum of line
management, including shopping, trend research, trims, and
designing cuts
• Presented creative concepts to various artists as outlined to
trend research and market forecasting information, as well as
attended fittings and picked the proper color palette for the line
• Rendered direct supervision to the design of a high-end Italian
line comprised of suits, blazers, sweaters, and fine shirts
• Compiled significant details for production in Italy, including
delivering technical packages, samples, and alterations

TOKYO DENIM BANK • Los Angeles , CA
JUNIOR DESIGNER, Womens Denim
Oct 2003– Jan 2004

• Proffered clothing designs to the Asian market in coordination
with senior-level design staff
• Created designs that focused on silhouettes for cashmere blend
sweaters and supported new concept and graphics development
• Played a pivotal role in the creation of the previously unknown
technique of sublimating images onto cashmere

SPIKED PUNCH CLOTHING CO. • New York, NY
CO-OWNER/ HEAD DESIGNER
Feb 2001–Feb 2004

• Facilitated the creation and advertisement of street-inspired
lines, including knits, wovens, graphic t-shirts, and denim
• Monitored the entire stock of t-shirts and cut-and-sew
garments, as well as administered the placement of all print
media advertisements and press releases

KIDS HQ • New York, NY
FREELANCE GRAPHIC ARTIST, Ecko Kids
Jan 2003 - Dec 2003

• Led the development and implementation of technical packet
designs for an Asian production of multi-million dollar urban
clothier ECKO Unlimited via Kids HQ, which was named as the
second largest children\'s apparel licenser in the United States

ROBERT LEE MORRIS • New York, NY
ART DIRECTOR
Jan 2001 - Dec 2002

SELECT CLIENTS

Adidas Basketball -K-mart - GAP Kids - An Original Penguin - K2
Snowboarding - 2k by Gingham - Converse - Lands’ End - Skate
Mental - Dragon Optics - Champion USA - Stüssy - DKNY Jeans
International - Marc Ecko - C-Life - Roca Wear - Jimmy Jazz -
Blue Marlin

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