More Information
Strengths:
*Photography Production Services
*Studio + Crew Management
*Production Budget creation + analysis
*Art Direction
*Casting
*Staffing
*Marketing + Branding
*Market analysis
*Sourcing and vendor relations *Product development
*Fashion Styling
*Extensive wholesale & retail merchandising experience
*eCommerce
FASHION PRODUCER / PHOTO PRODUCTION SERVICES - Currently Producing fashion content for e-commerce, videos, look books, catalog, print and digital media. Clients: Vince, David Meister, Rebecca Taylor, Adam Lippes, BLKDNM and others.
ROBINSONS MAY COMPANY STORES Los Angeles
Senior Fashion Coordinator
Drove production of fashion images for 135+ direct mail and newspaper catalogs annually by partnering with Design Director, CEO, Buyers, Creative Department and Photo Stylists
Collaborate with key suppliers to ensure merchandising and branding continuity with such vendors as Michael Kors, Calvin Klein,Jones Group, Ralph Lauren, Kenneth Cole, Tommy Hilfiger and others
Managed Staff Stylists, Freelance Stylists and Assistant Stylists execution of daily production to ensure current fashion trends were appropriately represented in direct mail and newspaper advertising
Evaluated and provided reporting tools for seasonal trend forecasts that were used to impact sales and marketing for the next season
Monitored market analysis and competitors' advertising to identify market position and adjust advertising strategies
Management for art direction, digital image editing and scheduling
Organize set dressing, prop rentals and city permit clearances for locations
Maintain cost effective budgets of $2 million annually
Partnered with Marketing and Sales Promotion to achieve sales of $2.4 billion in sales annually
PRODUCER/STYLIST. Los Angeles
Worked extensively Fashion Stylist, Consultant and Producer for print, runway and commercial advertising
Headed casting, booking and scheduling for runway, print catalog and video productions
Scouted locations, sourced set dressing, art department and wardrobe rentals
Created and maintained production budgets for studio as well as location shoots
