Chandler Parker

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  • views: 41859
  • date: 10-29-13
Chandler has merchandised, designed, sourced and developed leading product in the sport apparel industry for some of the biggest names in the industry. Currently, she is focused on consulting and pursuing her artist aspirations.



  • Category

  • Market Segments

  • Availability

  • Relocation

  • Technologies

    seamless/sew free/welding
    circular knits/warp knits
  • Schools/Training

    Domus Academy MA Fashion
    FIDM AA Fashion
    University of Oregon BA Sociology

More Information

Resides in New Zealand and Florida.
You\'ll find my full portfolio at:
YOu can also visit:

* Proven results designing and merchandising apparel & accessories
* Extensive apparel business knowledge and experience with demonstrated leadership skills
* Creative, analytical, and entrepreneurial approach
* Research, analysis, problem solving, balancing shifting priorities, and strategic planning
* Flexible in any company structure
* Extensive Product Marketing experience with copy writing, collateral, packaging, POP, athlete collections, and product seeding programs
* Proficient in Illustrator, Photoshop, PDM, and Microsoft Office; easily maneuver between Mac and PC Platforms

* Redefining existing categories and conceptualizing new categories to fit the changing marketplace
* Targeting and taking market share from competitors
* Creating demand for product and building a loyal customer base
* Responding to shifting market needs with forward-thinking product

Professional experience

January 2001 - Current Independent Apparel Professional- Chanticlair, LLC

Consultant: Merchandising and Design Consultation, providing a comprehensive approach and expertise in all phases of the apparel life cycle.

January 2008 - April 2011 K-Swiss Westlake Village, CA
Director International Apparel: Entrepreneurial position reporting to the President of Global Apparel responsible for the management of all men’s and women’s apparel and accessories
* Lead, mentor and manage the merchandising, design and development process and team
* Initiate and direct seasonal calendar, product briefs, and line matrices, balancing global wholesale/retail market needs and modifying where necessary to achieve broader strategic goals
* Hindsight analysis of classifications, style count, sku efficiency, margin, seasonal deliveries, distribution, and assortment planning season over season
* Create sales tools for extensive merchandising, assortment planning and visual merchandising
* Partner with Footwear division to align themes, colors, and merchandising plans each season
* Plan athletes outfits for each Grand Slam and Major tournaments
* Create organization and efficiencies at the process and product level while keeping the team in mind
* Introduced strategic sourcing partners for future developments
* Travel domestically and internationally for each product launch to present to key buyers; helped rebuild the Southeast region and solidify partnerships with Midwest strategic regional buyers
* Travel to Asia each season to work directly with vendors to finalize each season and negotiate pricing
* Developed and presented Spring 2011 seasonal creative brief for Apparel, Footwear and Accessories
* Design when necessary to fill gaps

August 2006 - January 2008 Oakley Foothill Ranch, CA
Merchandise Mgr Snow, Surf, Swim and Golf: Responsible for
the management of all men\'s and women\'s technical apparel within each of the
product lines, including but not limited to:
* Develop and direct seasonal product line matrices, analyzing SKU counts season over season, prior seasonal performance, and balancing Retail and Global Wholesale market needs
* Developed margin builder program across multiple categories and classifications to bolster premium product sales through core product sales
* Increased category revenue and volume respectively: Surf 7% and13%; Swim 38% and 23%, Golf 2% and 10%
* Aligned Design, R&D and Development to reduce material costs raising IMU in high volume categories, while maintaining high product standards
* Partnered with Design, Product Marketing and Sales to develop the Gretchen Bleiler Signature Series
* Collection merchandising, assortment planning, and seasonal deliveries across across categories
* Product marketing, including product copy writing and seasonal catalogs
* Management of Assistant Merchandiser
* Work with Design Director, individual designers, and developers on execution of color, print, trim, fit and material selection based on market needs and feedback
* Provide leadership within cross-functional teams, making strategic business decisions and balancing shifting priorities
* Work closely with Design, Sales, Development, Planning, Sports Marketing, Marketing and Executive teams
* Integrated with Lifestyle merchant to develop the overall direction of each product range to maintain a cohesive vision within a collection
* Coordinate with Subsidiary Brand Managers to plan to assess regional needs and address them in the Global Line

September 2004 - August 2006 Asics America Corporation
Irvine, CA
Retail Apparel & Accessories Product Manager: Responsible for
the management of all apparel and accessories within the retail
product line, including but not limited to:
* Initiate and direct seasonal calendar, product briefs, and line matrices
* Increased the volume each season: Spring 2006 by 16.5% and Fall 2006 50%, and Spring 2007 30%
* Collection merchandising, assortment planning, and competitive pricing analysis
* Design management, internal and freelance; management of two employees and workload management of another
* Design of the women’s collection for three consecutive seasons
* Planned assortment for NYCM, including style/sku/size and partnered with production to determine buy quantity
* Integral member of Global team, planning & implement globalization of design, development and sourcing

May 2003 - June 2004 Columbia Sportswear Company
Portland, OR
Designer Level 3: Responsible for the design of assigned
categories of Women’s Outerwear in Spring and Fall seasons,
including but not limited to:
* Research of competitive marketplace
* Color, trim and material selection
* Preline presentation to buyers and sales representatives
* Conceptualization of a new category and product direction
for Fall 05
* Work across internal and external divisions to share in
trend and product direction
* Design of a few Activewear type products
* Workload management of Associate Designer

July 2002 - May 2003 Hind, a div. of Saucony, Inc.
Peabody, MA / Boulder, CO
Product Marketing Manager: Responsible for the management of all
apparel and accessories within the product line, including but
not limited to:
* Research of competitive marketplace
* Color, print and material selection
* Design management, freelance
* Design of some products
* Collection merchandising
* Preline presentation to buyers and sales representatives
* Product copy writing, provide direction for catalog
* Management of two employees

May 2002 - July 2002 Self-employed Boulder, CO
Freelance Designer: Designed several collections of M’s and W’s
Outerwear & Activewear for AnySport ActiveWear.

October 2001 - May 2002 Spyder Active Sports, Inc.
Boulder, CO
Product Line Manager/Designer: Design and management of assigned
categories of Men’s and Women’s Outerwear and accessories,
including but not limited to:
* Design and management of new category of sub-branded M’s
& W’s product
* Pre-costing product to hit margin goals
* Redesigned and managed two additional emerging categories
* Collection merchandising
* Color, trim and material selection
* Preline presentation to sales representatives

April 2001 - October 2001 Self-employed Boulder, CO
Freelance Designer: Designed several collections of M’s and W’s
Outerwear for Cloudveil.

June 1996 - May 1999 The North Face, Inc.
Carbondale, CO
Product Designer Snowsports/Watersports (left to pursue a Master\'s Degree in Fashion): Designed assigned categories of Men’s &
Women’s Outerwear, including but not limited to:
* Trim design and development
* Designed new category of M’s & W’s Watersports Outerwear
* Responsible for accessories design and development during
interim organization changes
* Promoted from Product Development Manager
* Product specifications
* Travel to Asia
* Product-related factory communication

March 1994 - June 1996 Self-employed Marin County, CA
Designer/Manufacturer: Designed, manufactured, and sold apparel
and custom jewelry.

January 2000- December 2000 Domus Academy/University of Wales
Milan, Italy
Master of Arts Fashion Design: ideation and product
conceptualization in the apparel design discipline.

March 1994 - June 1996 Fashion Institute of Design &
Merchandising San Francisco, CA
Associate of Arts Professional Designation Fashion Design:
pattern drafting, draping, fashion sketching & product line

January 1990 - March 1994 University of Oregon
Eugene, OR
Bachelor of Arts Sociology: focused on environmental and
international studies.

Sept. 1999 2nd Place Winner out of 250 international entries
in the \"Bags for Bodies in Motion\" Design Competition and awarded
the Full Tuition Scholarship to Domus Academy in Milan, Italy
year 2000.

Computers, Fashion, Culture, Fitness and Sport Lifestyle.

References Available upon request

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