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SENIOR DESIGNER, JUNIOR RTW- MATERIAL GIRL
Macy’s Merchandising Group, New York, NY
April 2011 - February 2017
Creative visionary of private label brand, $42M in annual sales volume.
Set seasonal fashion direction for brand inclusive of concept, color and trend forecasting across all classifications.
Responsible for leading creative strategies to solve for white space at Macy’s.
Leads collaboration meetings with celebrity talents to ensure their “image” comes through while maintaining a commercial brand. (Lourdes Leon, Pia Mia)
Manage and mentor my direct report to successfully be promoted from assistant to associate.
Shop international/domestic markets for trends and design inspiration.
Partner with merchants to identify market demands, business strategy, assortment opportunities and execution strategy.
Experienced domestic vendor partnerships inclusive of design process for fast fashion.
Responsible for visual setup, lifestyle and design presentation.
Previous Position Held: Designer
ASSOCIATE DESIGNER, GIRLS 7-16 - SO JENNI, GREENDOG GIRLS
Macy’s Merchandising Group, New York, NY
May 2009 - April 2011
Contributed to print, graphic and color direction, as well as fabric and trim selection for 54-72 styles per season.
Developed comprehensive tech packs for sampling and pricing.
Orchestrate fittings with technical design team to ensure each style retains its design integrity.
Follow-up with overseas offices on artwork, lab dips, strikeoffs, fabric qualities, and samples.
Partner with product team on garment execution, costing and sourcing.
Prepare presentation materials for line previews and buy meetings, including color/concept boards, colored flat sketches, and storyboards.
Previous Position Held: Assistant Designer
ASSISTANT DESIGNER, GIRLS - 77KIDS
American Eagle Outfitters, New York, NY
June 2008 - February 2009
Played a key role in a successful brand launch. Sales exceeded plan by 700% in first season.
Implemented kids specific design process in order to meet deadlines for new brand launch from concept through all stages of product development.
Specialized in cut & sew knits and collection items.
