Luis Pineda

  • images: 18
  • views: 4965
  • date: 5-6-15
Objective: To obtain a full-time wholesale position in the fashion industry.



  • Category

  • Market Segments

  • Availability

  • Hourly Rate

    Based on Individual Project
  • Relocation

  • Technologies

    Office WORD Doc
  • Schools/Training

    LACC/Costume Design

More Information

04/09-08/11: SEA N SUN LLC: Los Angeles
Title: Executive Assistant to CEO, Swim-Marketing/PR/Trade Show Coordinator
Duties: Oversaw company departments (Accounting, Costumer Service, Pre-Production, Production, Design, Inventory, Sales and Shipping/Receiving) Reported all aspects of the company directly to CEO. Wrote formal marketing plans and formulated pricing schedules for three distinct products for both genders created the company's distinct B2B and B2C brand messages.
Identified and managed the marketing organization's key external business partner relationships. Managed a team of eleven full and part-time employees in the execution of a marketing campaign that was successful at acquiring over 70 national business customers, and over 100,000 consumers. Developed the media plan and oversaw creative photo shoots including model castings and location scouting for international Ad Campaigns for 3 distinct brands; Other duties included:
• Managing online campaigns that included cost-per-action partnerships and banners ads.
• Implementing an affiliate marketing program and monthly e-mail marketing campaigns.
• Creating all sales collateral and online product demonstrations.
• Celebrity product placement with internationally known artists’.
03/2006 – 11/2008: Ed Hardy Corporate; dba: Ed Hardy, Christian Audigier, SMET, Crystal Rock, Paco Chicano, Rock Fabulous: Culver City, Ca.
Title: Fashion/Trade Shows/Events Director
Duties: Director for Model Casting, Model booker and rate negotiator, Hair and Make-up Team Director, Location Scouting for International Ad Campaigns. Public relations included:
Advertising, catalogs, and editorial work for magazines.
Styling for print and television projects, as well as styling and Creative Direction of Fashion Shows.
Computer Skills:
• Mac OS
• Word, Excel, Power Point
• Aims
• Pacific Apparel
• Photo Shop
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay Per-click (PPC)
• Cost Per-click (CPC)
Fluent Languages: English, Spanish

4/1998 - 8/2000: Los Angeles City College-Los Angeles, CA
DEGREE: Bachelors in Fine Arts (BFA Costume Design)
3/1995 - 3/1998: Hollywood Performing Arts High School, Hollywood, CA
High School Diploma

References: Upon Request
Thank you for you review, I look forward to interviewing with you.

Fashion Credits:
 Ed Hardy and True Religion Swimwear Miami Salon Allure Fashion Week at the W Hotel July 2011
 True Religion Swimwear Miami Mercedes-Benz Fashion Week Main Tent July 17, 2010
 Ed Hardy Swimwear Miami Mercedes-Benz Fashion Week Main Tent July 16, 2010
 True Religion Swimwear Miami Mercedes-Benz Fashion Week Main Tent July 17, 2009
 Ed Hardy Swimwear Miami Mercedes-Benz Fashion Week Main Tent July 16, 2009
 "UNITY” Fashion Show: The Grove Oct 16, 2008
 "UNITY“ Fashion Show: Americana Brand Oct 18, 2008
 “Street Fame” Ed Hardy SMASH BOX Studios Main Tent Oct 13, 2008
 “American Lord” Christian Audigier SMASH BOX Studios Main Tent Oct 15, 2008
 “When I Move You Move” Trade Show by Christian Audigier Aug 25-28, 2008 Caesars Palace Hotel, Las Vegas
 Christian Audigier 50th Birthday BASH May 23, 2008 Peterson Automotive Museum
 Ed Hardy/ Christian Audigier International Distributors Show May 21, 2008
 Christian Audigier Private Residence
 Macy's Passport Ed Hardywood Fashion Show San Francisco, CA
 Los Angeles Fashion Week: The Grove
 “One World” Main Tent March 11-13, 2008
 “Project” Las Vegas Christian Audigier/ Ed Hardy Brands Feb 12-15, 2008 SANDS Expo Venetian Hotel
 Christian Audigier/ Ed Hardy Brands: International Buyers Fashion Show Dec 13, 2007
 Ed Hardy Corporate Offices Culver City
 Los Angeles Fashion Week: The Grove Oct 18, 2007
 Mercedes-Benz Fashion Week: SMASHBOX STUDIOS Los Angeles
 “LA Vie En Rose” Christian Audigier Main Tent Oct 16, 2007
 “Project: Las Vegas: Christian Audigier/Ed Hardy Brands
 Aug 26-28, 2007 SANDS Expo Venetian Hotel
 Christian Audigier Night Club opening-Las Vegas, NV
 Christian Audigier Store Opening- Miami, FL
 Ed Hardy store opening @ The Beverly Center- Los Angeles, CA

Styled Celebrities:
Britney Spears, Michael Jackson, Madonna, Macy Gray, Little Wayne, Meagan Fox, Phoebe Price, The Cast of Jersey Shore, The Cast of The Celebrity Apprentice, Mary J Blige, Snoop Dog, Dave Stewart, Latin singer Marisela.

Elle, Vogue, People Style Watch, Ocean Drive, 944, the Swim Journal, Apparel News

Portfolio Upon Request.

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