FASHION INDUSTRY NEWS RE-CAP – 2/24/18views: 0
FASHION INDUSTRY NEWS RE-CAP
Week of 2/17 to 2/24
Stay up-to-date on the fashion industry with StylePortfolios.com and the Fashion Industry News Re-Cap! This week we are covering; Lanvin, France’s oldest Couture House is purchased, Target expands subscription boxes, Prada’s Instagram GIFs and more!
Club Med Owner Buys Lanvin, France’s Oldest Couture House
What do you get when you mix a French leisure company and a French couture house? Well, that is what Fosun – the Chinese firm that owns Club Med and now Lanvin – is about to find out.
Target expands its subscription box offerings |Chain Store Age
Walmart is launching a new home decor site – and it’s like nothing we’ve seen before from the company
Walmart has redesigned its online homeware shopping experience. The new layout allows customers to shop by style and browse curated collections created by in-house stylists. The store is doubling down on its efforts to capture the $58 billion homeware market in the US, which is expected to grow by 11% annually between now and 2022, according to Statista.
How Everlane Is Building The Next-Gen Clothing Brand
Five years after Everlane founder and CEO Michael Preysman declared that he would rather shut down his company than open a store, some 75 people are lining up outside of a minimalist glass storefront in Manhattan’s fashionable Nolita neighborhood.
Why Personalization & Mobile Commerce Are More Important Than Ever
For retailers and brands, the holiday shopping season often requires a bit of patience – and waiting with bated breath to see if deployed solutions do, in fact, work. This past season was no exception. If anything, the message was overwhelmingly clear: AI-powered personalization and mobile commerce have been cemented in the market as necessary.
Prada Launches Instagram GIFs With Help From a Fictional It Girl
Prada has long embraced technology-remember the Prada flip phone?-and, in honor of this season’s fluorescent collection, the brand has teamed with Giphy and Instagram on an exclusive sticker pack. Available through Instagram Stories’s GIF feature, the Prada animated set features logos and prints from the Fall 2018 collection, including some, like the Spring 2010 flame shoe or Spring 2011 bananas, that nod to the Prada archive.