DESIGNER PROFILE - Alexandra Reboul

What should everyone know about you?
AR: I started my career at Diane von Furstenberg creating prints. I then moved to Italy to work at Ratti Textiles where I got to sip amazing cappuccinos while surrounding myself with their rich textile history. Returning to NYC, I worked at Jill Stuart designing women’s RTW wovens and prints. I’ve always admired brands with legacy so Coach was the next natural fit to be a print designer. With this rich textile and design experience I was hired to oversee all textiles at Oscar de la Renta where luxury and creativity are a plenty. All this experience and knowledge gave me the confidence to start my own women’s RTW brand, Alexandra Reboul Collection, which focused on luxurious prints, textiles and manufacturing. As life has it my brand made me realize my true unique identity as a print designer thus changing the brand to ALIPRINTS Design Studio where I focus on creating custom prints!

How would you describe what you do?
AR: I create art that I turn into seamless printed textile designs. I guess you’d say that makes me a print designer 🙂

Why did you choose to be a designer?
AR: I’ve always drawn and painted and I got the design bug when I was 16 and never looked back.

What steps did you take to become a designer?
AR: I started by going to as many fashion and design programs so that I could learn and explore what is was like to become a designer. I studied at: FIT, Parsons, Syracuse, RISD, Columbia University, and Central Saint Martins. I feel lucky that these varied and in depth studies led me to learn from different perspectives and design disciplines from NYC to Paris to London.

Best/Most Challenging part of your job?
AR: I think reading people’s minds. I feel that half the design battle is discovering what clients, sales, and production crave while staying true to being as creative and unique as a designer.

If you weren’t a designer what would you be?
AR: Artist

How did you get started in design?
AR: I started as a design intern at DVF that quickly turned into being hired as a print designer.

What do you like about what you do?
AR: Drawing and creating from scratch. I love that as a designer what we imagine will turn into a tangible product be it clothing, textiles, etc.

What’s a common misconception people have about what you do?
AR: The time and work that goes into design. I think we as designers make it look too easy.

Where do you see yourself in 10 years?
AR: Continuing to make prints and working with amazing creative people.

What sparked your interest in design?
AR: For as long as I can remember, I’ve been interested in design. My French grandparents were artists and designers and I think that it was always in me to follow in their footsteps.

How has your work evolved since you began your career?
AR: I started in prints and over the years worked as a RTW designer and textile expert. This brought me to my print studio ALIPRINTS where I get to create amazing textiles for brands, clients & designers.

Are there any types of clothing/footwear/accessories that you avoid wearing?
AR: Not really, I love fashion and love playing with styles.

What are you fascinated by at the moment and how does it feed into your work?
AR: Pinterest is my new obsession as I’ve found it to be a great way to gather all the ideas, inspirations and colors for a project in one place and then share it with my clients. It takes away some of that “mind reading” and adds an exciting visual direction.

What is the biggest lesson that you have learned since you started your career?
AR: That there is always room to grow and learn. Also, that there is not always one path & you never know what will be around the corner.

What advice would you give to young designers?
AR: Follow your passion and be humble. Learn from all the amazing designers and brands out there.

What would you like to achieve before the end of the year?
AR: Meet as many new brands and designers that I can work with and collaborate with as possible.

Are you superstitious or do you have any rules you live by?
AR: To always look at the world trough creative lens: beauty is everywhere.

What’s your motto?
AR: Find the beauty in the everyday and be nice to people.

Other (feel free to tell the readers anything about you that we didn’t ask)
AR: I want to tell you why I’m obsessed with ALIPRINTS Design Studio: I love creating new prints from scratch and working with so many different people. It never gets dull creating in different styles and following different design visions.

Alexandra Reboul is an experienced textile artist and designer, with over 12 years working in the design world. The companies she has worked for are not only prestigious & iconic but have taught her the skills that she brings to each individual print and design project she creates.

She has worked for such masters as; Oscar de la Renta, Diane von Furstenberg, Jill Stuart, Coach, Alice + Olivia, andRatti Textiles in Italy. Her design education include: FIT, RISD, Parsons and Central Saint Martins in London.

Alexandra, launched ALIPRINTS Design Studio after seeing a lack of authentic, unique and completely customized patterns available to design houses and brands.

Located in New York City, Alexandra loves to create new innovative prints & design projects.