FASHION INDUSTRY NEWS – WEDNESDAY
Good morning designers! The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure. What are you waiting for? Get a coffee, sit-down and get your day started-off right with the The Daily Fix…
UNDER ARMOUR LAUNCHES NEW GLOBAL AD CAMPAIGN – FootwearNews
“Under Armour on Tuesday launched its latest marketing campaign to highlight the sacrifices athletes make.The Baltimore-based company’s campaign focuses on the consistency of daily training for a sport. The tagline for the campaign, created by Droga 5, is “It’s What You Do in the Dark That Puts You in the Light.”
ITALY’S NEXT GENERATION TAKES HOLD – The New York Times
“For a sector rooted in change, fashion has often proved surprisingly resistant to rewrite. Consider, for example, one beloved refrain of the last decade in boardrooms and backrooms alike: that Milan was the least creative of the four fashion capitals, run by old names, dominated by big money and lacking any support from a crumbling establishment. By contrast, London was considered a breeding ground of edgy young things lauded as faces of the future, and Paris, all creative conceptualism and glamour, the zenith of the seasonal calendar. Pity the poor young Italian designer, struggling to break through.”
AWAY LUGGAGE LAUNCHES A TECH-FRIENDLY QUALITY CARRY-ON FOR TODAY’S TRAVELERS – Forbes
“Priced at $225, Away’s ‘Carry-On’ has all the qualities, and then some, of $500+ competitor brands like Tumi and Samsonite. Proportioned to the maximum size allowed by all major airlines, the suitcase design features a lightweight Bayer Makrolon polycarbonate hardshell with top and side handles, quiet Japanese Hinomoto 360-spinner wheels, YKK zippers, a TSA-approved integrated lock, silk/mesh interior lining, removable laundry bag and an organization-friendly compression divider, plus a built-in 10,000 mAh battery to charge smartphones, laptops, tablets, and other electronic devices.”
FACEBOOK GIVES USERS MORE WAYS TO LIKE RETAILERS – RetailingToday
“One very interesting aspect of Reactions for retailers and brands is that there will be no option to turn the emoji off. Facebook was concerned the user experience could become diminished or even confusing if emoji were not universally available. Thus retailers need to start creating strategies to handle how this expanded set of emoji will affect their Facebook customer engagement activities.”
VF CORP. READY FOR A NEW ACQUISITION? – FashionMag
“As his group closed the 2015 fiscal year on a negative note, Eric Wiseman, CEO of VF Corp., was in combative mood at the conference with financial analysts. Whereas in early 2015 he was happy to answer a question on his group’s abilty to acquire a European brand, this time the executive directly took the floor to talk about the group’s brand portfolio.”