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DESIGNER PROFILE – RICCARDO RUGGERONI

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What should everyone know about you?
RR: 
I am an expert in Product Development in multiple categories, Trend & Conceptual Design and all classifications of Apparel Design.

How would you describe what you do?
RR: 
I work with beauty, I see beauty in everything I see, I further create beauty for others to enjoy.

Why did you choose to be a designer?
RR:
 I didn´t choose it, it chose me, since early childhood.
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What steps did you take to become a designer?
RR: 
I learned with my parents, I worked for free, I studied Architecture and Fashion Design, I studied Art and History of Art, I run for Scholarships, I applied for internships and always went after what I felt needed to be part of my path.

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Best/Most Challenging part of your job?
RR:
 A blank sheet/ A blank sheet.

If you weren’t a designer what would you be?
RR:
 A diving instructor.

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How did you get started in design?
RR: 
With my parents, they had an Interior Decorating company, I started to help my father do the store vignettes when I was about 8 years old.

What do you like about what you do?
RR:
 It is a constant challenge that makes me want to learn new things every day.

What’s a common misconception people have about what you do?
RR:
 That I have a fashionable or cool or chic way of making a living; worse even, that I “get to have this fabulous life”. To me, this is what I always did for a living, and continue to do every day. I do what I do because I love it, not because it could be cool, or fab or I get to have a certain lifestyle. Design is my life, to live it is my style.

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Where do you see yourself in 10 years?
RR:
 Same spot where I am now: designing. BUT…within the confines of my own company.

What sparked your interest in design?
RR:
 Nature. I realized it provides wondrous materials, precious minerals, millions of colors, shapes and textures at a very early age.

How has your work evolved since you began your career?
RR:
 One step at a time, one day at a time, one challenge at a time, one small success at a time, one friendship at a time, one loss at a time, one tear and one smile at a time.

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Are there any types of clothing/footwear/accessories that you avoid wearing?
RR:
 Rubber. Any kind of fake reproduction. Clothing or Accessories with bold branding in them, not my thing.

What are you fascinated by at the moment and how does it feed into your work?
RR:
 I’m currently developing a Luxury Fragrance and Home Fragrance line; when creating scent pyramids I get to research in depth essences from all over the world, their chemical composition, their origins in the history of fragrance, their known properties, and the myths or legends surrounding their use by humankind. Learning to combine them and how they trigger memories and sensations gives an additional dimension to my work as a designer, it almost feels like a fourth dimension added to the 3 I already work with on a daily basis.

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What is the biggest lesson that you have learned since you started your career?
RR:
 To be able to help others is a humbling gift, to be able to accept help from others is a humbling gift. To walk away from someone who hurt you is to take back your power. Silence is in itself, a complete sentence.

What advice would you give to young designers?
RR:
 Dream, dream, dream. And when you wake up, think it, draw it, spec it, and use your hands to make it. If you can dream it, you can turn it into something 3D for someone else to see your dream come alive. When you see their faces lit up, you have your 30 seconds of success. Then repeat the whole process. That´s how you create your career.

What would you like to achieve before the end of the year?
RR:
 Launch my Home Fragrance line!

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Are you superstitious or do you have any rules you live by?
RR: 
Do unto others as you wish done to you.

What’s your motto?
RR:
 Video Et Taceo. It means “I see all, and say nothing”, it was Elizabeth Tudor´s motto of no reaction, but full appreciation and understanding of the status quo.

Other (feel free to tell the readers anything about you that we didn’t ask)
RR:
 Lately it seems to amuse people when I admit I speak six languages and use both hands to write and draw.


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Learn more abour Riccardo here: http://styleportfolios.com/portfolio/RRUGGER/

Instagram: @riccardoruggeroni

LinkedIn: linkedin.com/in/rruggeroni

Coroflot: coroflot.com/riccardoruggeroni

Riccardo Halac-Ruggeroni is an American Designer of Argentine, Northern Italian, French Swiss, Syrian and Lebanese descent based in New York City, with a career in Fashion, Interiors and Product Design spanning over 25 years and multiple countries. Recipient of numerous awards during his College years, graduated Valedictorian of the Class of 2000 in Fashion Design from Miami International University of Art & Design, in Miami, Florida, an established institution dedicated to welcome International students from all over the world.

Riccardo had an early start in the family business of Interior Decorating helping his father prepare window displays in the main store they owned. A thriving business with clients in Argentina, Brazil and Paraguay, it experienced growth during the decades of expansion in emerging South American markets.  He also became intimately acquainted with high fashion attending fitting sessions at his father’s tailors and his mother’s couturiers, in appointments held in the fashionable capital of Argentina, Buenos Aires. He would accompany his parents on monthly trips to the big capital during the 1970’s, an era when air travel was all about fashion and glamour. Such travels had a big impact in Riccardo’s creative mind and added to his knowledge and love of precious textiles, materials and fragrance, both parents being avid collectors of imported, rare and niche fragrances from different parts of the world.

In preparation for Architecture, a dream pursued since early childhood, Riccardo attended a prestigious technical high school graduating with honors and a Masters In Civil Construction, which allowed him to continue working with his parents but now with a professional degree. He entered the School of Architecture and Related Services at the prestigious Universidad de Buenos Aires (UBA) but fate would have it that his knowledge of languages and a parallel passion for Fashion Design would take him to the doorsteps of Diesel Jeans, with an offer to start at a very early age as a Junior Designer.

Riccardo continued connected to the world of Interiors developing high-end residential and commercial projects in Argentina, Brazil and Miami, parallel to his career with Diesel Jeans; eventually moving to the sunny capital of Florida to pursue the College education he did not complete in Argentina. He continued to collect niche and rare fragrances as his parents did, becoming a part of his personal style.

Upon graduating with a degree in Fashion Design, and after completing a Summer Internship at the prestigious Harrods of London in the Product Development Department; Riccardo moved to New York City where he began working at the heart of the Haute Couture industry, designing hand-made embroideries. His passion for Product Development would take him further into exploring different markets and price points within Women’s and Men’s Sportswear. Wishing to learn the inside out of Apparel Manufacturing, Riccardo explored it from the Wholesale and the Retail perspectives, all the while learning about global sourcing, raw materials and off-shore manufacturing, this took him in many travels throughout the world.

During his career in Apparel and Interiors, Riccardo has been nourishing his passion for niche fragrance. He has been developing a unique concept for a Luxury Home Fragrance line which he intends to launch in the US and European Markets in 2017. Inspired in his own family and childhood, he embarked on this ambitious project capitalizing on his knowledge of raw materials and sourcing.

Riccardo speaks six languages fluently, which naturally helps when dealing with perfume manufacturers in France or essence manufacturers in the depths of the Brazilian Rainforest. The knowledge acquired while drawing blueprints as an Interior Designer comes in handy when executing the complex 3D design work sheets required for preparing molds for glass vessels, crystal decanters, spray bottles and packaging. Everything carries his passion for punctual, harmonious design, symmetry and elegant use of color and texture.

Accustomed to travel, at any given moment he could jump on a plane to distant locations such as Transylvannia, Wales and the Isle of Wight, or share in an exhilarating ride in a four-wheel motorcycle through the dense Brazilian rainforest in the company of one of his siblings, or dive in search of color and texture inspiration in the Channel Islands of Honduras.

But on a regular day, Riccardo can be found at his home in Midtown Manhattan doing what he today enjoys the most, combining his expertise in Fashion, Interiors and rare materials with his lifetime passion for rare fragrances, creating the next wave of objects of desire.